“If you are not a brand, then you’re a commodity, and if you’re a commodity, you’re competing on price.” – Paige Arnof-Fenn
Join Niiamah (@niiamahashong) and Paige Arnof-Fenn for a live coaching conversation. Paige’s challenge: wanting to leave the world better than she found it, and not yet knowing what her part looks like.
You’ll walk away with:
- Why leaders who aren’t a brand end up competing on price
- What your audience is actually buying, and why it isn’t your product
- Why impact that happens by default isn’t the same as impact by design
Timestamps:
00:00 – Welcome to Outlier’s Edge Live
07:48 – What brands really sell
11:39 – Brand or commodity
16:18 – Clarity builds trust
22:13 – Everybody is a brand
25:48 – Choosing a life-changing conversation
27:33 – What’s your flavor of impact?
31:17 – The loss that changed everything
35:35 – Naming her fourth chapter
40:08 – Have you told them?
Enter Paige Arnof-Fenn’s World:
Continue into Outlier’s Edge World:
Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community