“So sticking with the fundamentals is going to get you more visibility.” – Brandon Leibowitz
Join Niiamah Ashong and Brandon Leibowitz for a live coaching conversation. Brandon’s challenge: he’s been ranking websites since 2007, he’s been a guest on around 300 podcasts, and his book The Power of Guest Podcasting just came out. Now the inquiries coming in are for podcast booking, not SEO, and he has to decide what the book is really for.
You’ll walk away with:
- Why AI search still runs on the same fundamentals as traditional SEO
- How third-party mentions and guest appearances build the trust that ranks you
- How to tell whether a new opportunity feeds your main thing or pulls you away from it
Timestamps:
00:00 – Welcome to Outlier’s Edge Live
00:42 – Ranking Websites Since 2007
02:45 – AI Search Still Runs on the Fundamentals
04:39 – The SEO Detective
06:43 – Why Your Pages Need More Text
09:19 – Why Guest Podcasting Builds Backlinks
10:30 – The Power of Guest Podcasting
12:16 – Marketing a Book for the First Time
15:02 – SEO Optimizers or Something New?
17:39 – The Seed of Something Different
18:54 – Does It Light You Up?
20:22 – Why Are You Booking People at All?
22:57 – Why He Wrote the Book
24:16 – A Book That Brings the Right Inquiries
26:35 – Brandon’s Biggest Insight
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