“The goal of marketing is not to attract. It is to repel 85% of the market.” – Joey Ragona
Join Niiamah (@niiamahashong) and Joey Ragona @joeyragona_ as they explore the power of exclusion in building a successful personal brand. Uncover the secrets to creating a high-ticket offer that aligns with your authentic self and attracts the right clients.
Timestamps:
0:00 Introduction of Joey Ragona
2:40 Joey’s approach to coaching
4:20 Working with heart-centered entrepreneurs
6:17 Identifying dream clients
8:14 Journey to finding niche
10:02 Importance of character traits
15:09 Discovering and owning superpowers
22:09 Unique ability email exercise
26:38 Marketing to repel 85%
30:01 Simplicity in personal strengths
34:56 Goal of marketing: repel
39:09 Designing lifestyle before business
44:02 Value-based product creation
47:12 Connecting with Joey Ragona
48:50 Time capsule question
Enter Joey Ragona’s World:
Facebook | Instagram | Twitter / X | LinkedIn | Youtube | Website
Continue in Outlier’s Edge World:
