Interested in putting your skills and passion for writing to good use in tech? Are you prone to find ways to connect and build relationships with people through text?
Regardless of your writing background and aspirations, today’s episode with Katie Sawyer, Content Marketing Manager at Eventbrite, is bound to shed some light on how you can truly delight customers in tech through content marketing.
Katie spends time shining a light on some of the myths and misconceptions that she had when she was transitioning into tech and offers us all a way to feel comfortable realizing that “It’s OK not to know”. Enjoy!
By the end of this episode, you’ll be able to:
- Describe what a content calendar is and at least one method to building and managing a calendar
- Articulate how content marketing managers interact with other members of the organization to create relevant blogs and articles for target customers
- Discuss the difference in process and timeline on being on a team of writers in a fast-pace tech environment as opposed to other industries writing at a high-level
TL;DL (Too long; Didn’t Listen): 3 Actionable Takeaways
- Act like a human and don’t worry about the insider jargon that people throw around – most people don’t use on a daily basis, and it usually doesn’t indicate any additional degree of knowledge or expertise
- Embrace not knowing the answers or approaches as you transition into new roles and projects – It’s OK not to know
- Take advantage of projects to help establish guidelines and processes to make a lasting creative and operational impact on your organization
But wait there’s more! Share your #1 takeaway with today’s featured Empjoyee and other Empjoyees in the Empjoyment community!
From Insight to Action
“Do the thing and you will have the power” – Ralph Waldo Emerson
Katie pointed out how important having a system (even a low-key one like post-it notes) to keep yourself on track are in order to keep up with the fast-paced nature of tech companies.
Your Joyney: Share your system of staying organized to keep yourself on track to short deadlines (3-6 months aka 1-2 quarters) within the Empjoyment Community (pictures encouraged – let’s get some ideas on systems we can adopt).
Additional Resources to Accelerate your Growth
- Hootsuite Academy: Online courses and certification on social media and the Hootsuite platform (free and paid)
- Find out more about Katie’s company: Eventbrite (and see Katie’s writing live online)
- Check out the Empjoyment Glossary for our interpretation of the tech-specific words used today
Getting to Know Today’s Featured Empjoyee: Katie Sawyer!
Katie Sawyer is a Content Marketing Manager at Eventbrite, the world’s largest event technology platform, where she helps event organizers throw awesome festivals, food and drink bonanzas, and cultural events.
Katie spent more than nine years working in marketing and communications in higher ed before transitioning into tech, and sharpens her writing skills through workshops, online certifications, and freelance projects.
Spread the Joy to Help Others Experience Empjoyment
Kudos to you for taking another step towards experiencing enjoyment through employment through today’s episode.
If you find this podcast helpful, we would greatly appreciate if you took a minute or two to leave an honest review and rating for the podcast in iTunes. They’re extremely helpful when it comes to helping new Empjoyees know that this is a podcast that really has their interest at heart. Plus, we read each and every one personally!
Don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode, share the episode with one person you know who would benefit from today’s episode, and let us know if you’d like to share your story as a featured Empjoyee to help others learn from your experience too.