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“Each no actually brings a return. It solidifies with your team that our standards are not to be compromised.” — Ross McDaniel
Join Niiamah (@niiamahashong) and Ross McDaniel; founder of FencePost, a digital marketing agency helping local service businesses grow profitably in cities across America, for a roundtable that goes way beyond business tactics.
Ross shares how staying stuck in Augusta, Georgia shaped his entire mission. They dig into why-driven leadership, character-based client selection, values that actually drive behavior, and why saying no to the wrong clients is one of the most profitable moves you’ll ever make. Niiamah also shares the raw origin story behind the 3% Collective and why he’s done playing small.
If you’re building something that matters, this one’s for you. 🔥
Timestamps:
0:00 Intro: Ross joins the roundtable
1:51 Ross on being accidental entrepreneur
4:43 FencePost origin — Augusta, Georgia
8:37 Why acts as business guardrails
15:59 Marrying mission with real results
20:06 Saying no has a financial return
24:33 Core values that drive team behavior
36:09 Trellis Coffee Bar and AEO reveal
39:07 Niiamah shares the 3% Collective origin
44:18 How to connect with Ross and FencePost
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