June

Ever found yourself waiting for “the right time” to launch your next program, offer, or community? You’re not alone. The urge to get everything perfect before acting is one of the biggest reasons entrepreneurs struggle to turn vision into reality. Let’s explore how “getting ready” holds you back, and what to do instead.

1. The Perfection Trap

Perfectionism can masquerade as planning, but in reality, it’s a productivity killer. Many coaches and entrepreneurs believe they need the right logo, website, email funnel, and network before bringing their idea to the world.

If perfection is your standard, you’ll never actually ship.

2. The “Infrastructure Excuse.”

It’s easy to feel like you can’t take action until every system is in place. But here’s the thing: Most of the time, the systems you need only become clear after you start acting. Nobody builds a perfect engine before ever getting on the road.

3. Start Before You’re Ready

Real progress happens when you take action with what you have right now. Don’t have a complete website? Use a simple landing page. No huge email list? Start with personal invites.

“Change-makers can’t afford to hide. By moving live, inviting publicly, and focusing on engines that last, you set yourself apart.”

4. The Power of External Accountability

Set a deadline. Go live before you “feel prepared.” Announce your offer to a friend or your group. When you create public accountability, you force momentum. As soon as someone expects something from you, you have a reason to push forward.

5. Learning by Iteration

No matter how much you plan, your idea will change once it meets the real world. Building publicly, even if it’s a little messy, gives you feedback and clarity you could never get hidden-away planning.

It’s not repetition, but iteration that is the key to growth.

Take Action

What could you launch THIS WEEK, even if it’s a first draft? Set the date, invite one person, and commit to learning as you go. Remember: Done is better than perfect.

If you want to break through the “getting ready” stall, embrace imperfect action. Every successful entrepreneur and coach started before they were ready, and you can too.

“In this episode, I explore the difference between creating endless content and building business systems that actually drive results.”

Why does content by itself fall short? Niiamah gets honest about building sustainable engines for community and revenue, and the trap of mistaking busyness for progress.

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Are you tired of your business feeling like a never-ending hamster wheel? As a creative entrepreneur or coach, one of your most valuable assets isn’t your time; it’s your systems. In this guide, we’ll show you how to shift from a daily scramble to a sustainable client-creation engine that does the heavy lifting for you.

1. Why Most Entrepreneurs Stay Stuck

So many business owners obsess over “getting everything ready” before launching anything.

“Day after day, week after week, I wasn’t actually getting started. And it was really easy to not have a deadline or something that drove me forward.”

Perfectionism kills momentum and profits. The secret? Start by building in public, even if things are messy. Clarity comes through action.

2. What is a Client Creation Engine?

A true engine is more than a one-time funnel or a set of LinkedIn posts.

An engine is a system that turns outreach, content, and invitations into ongoing conversations and clients with or without you being present every minute.

An engine is different than a system…It continues to turn with or without you.

3. Map Your Client Creation Flow

Start with a workable process like this (customize to fit):

1. Outreach: Cold email, inbound requests, or referrals
2. Initial Engagement: Podcast invite, free session, or lead magnet
3. Community Invitation: Move prospects into a group or email list
4. One-on-One Connection: Calendar calls, discovery sessions
5. Offer and Enroll: Proposals, tiered offers, or upgrades

Every step should be automatable, team-supported, or leverage technology.

4. The “Intersection of Opportunity.”

Stop treating everything as a separate to-do. Where do your outreach, content, and delivery naturally overlap? For example, recording “thought leadership” content live can be repurposed for marketing AND as a real-time invitation to your group.

When we find these intersections of opportunity, we create solutions we wouldn’t see otherwise.

5. Build Your Capture Mechanism

“Audience” is not enough. The missing piece that kills most engines: there’s no capture mechanism, no call to action, no pipeline attached.

• Add sticky invitations to your live streams
• Use chatbots, DMs, and calendar links
• Always have a next step for engagement

6. Automate & Iterate

Document every step. Where can you use a scheduler, automation tool (Zapier, ManyChat), or a VA? Pilot once, then keep improving. It’s not repetition, but iteration that is the key to growth,

7. Make it Invitational

Every piece of content should point to the movement, not just your “thing.” Prioritize authentic invitations over generic information. Get okay with inviting boldly and imperfectly.

8. Test & Review (Weekly)

• What’s the one weak link in your chain?
• Where do leads drop off?
• Are people MOVING to the next step, or just listening?

Track daily and weekly, and tweak what matters most.

Stop building a business that needs you 24/7. The power is in the engine, a system that gathers, nurtures, and enrolls with (and without) you.

Ready for your next level? Start by mapping your process and commit to building one “engine” task this week. Your business and your life will thank you.

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

“Next, I’ll dig even deeper into the real work that moves things forward—beyond just racking up content minutes. Stay tuned.”

How do you set a goal so big it haunts your every step, and what happens when that goal distracts you from real growth? Niiamah opens up about the fears, tensions, and first steps behind his 10,000-minute live streaming challenge.

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Ever feel like your greatest work is stuck in draft mode?  

You’re not alone.

Let’s get straight to the edge of it: Movement builders, leaders, and entrepreneurs, if you’re waiting for perfection, you’re just waiting.

I’ve been there.

From Waiting to Winning: My Real-Time Experiment

Recently, I challenged myself to livestream for 10,000 minutes before the end of the year.

Sounds wild, right? 

And I’ll tell you, there’s nothing glamorous about starting. The first minutes were a little awkward, a little messy, and exactly what I needed.

Here’s what I’m learning (and what might serve you):

Lesson 1: Action is Your Superpower

I’ve noticed that most of us don’t lack ideas. We lack action.

=> Are you tweaking that landing page for the 22nd time?

=> Still scripting your “perfect” podcast launch?

=> Telling yourself you’ll go live… once you “have it all together”?

I wonder what would happen if you flipped the script and just showed up, live, right now.

Every clumsy minute is a rep for your movement.

Lesson 2: Play Beats Pressure  

Here’s the truth: when I started treating business as a game, everything shifted because if I’m playing, I don’t have to get it right.  

And if I lose? Tomorrow’s another round.

Playing creates the space to experiment. It lightens the fear and ramps up your learning. It’s also way more fun.

Lesson 3: Visibility Grows Movements

There was a point when it hit me:  

“I talk about this movement, but if no one can see it… does it even exist?”

So now, I go live, send the emails, and share my idea-in-progress.

If you want to lead, you need to be seen.

Lesson 4: Volume Compounds Change

Why 10,000 minutes?  

Because the more I show up, the more I learn, the quicker I improve.

Try it, because:

– Every day you take action, you move up the mountain.

– Every day you wait, you lose momentum.

Let this be a gentle nudge: start tracking your actions, not just your plans.

THE “QUICK WIN” CHALLENGE:

1. Pick one idea you’ve been waiting to launch.  

2. Take one “messy” action on it today, no perfection allowed.  

3. Share what happened inside your community or comment below.

You might be surprised how fast you evolve.

Final Thoughts: Build Out Loud, Learn on Purpose

I don’t have all the answers. I’m literally livestreaming my learning, showing up imperfectly, and trusting that I’ll figure it out in public.

And every day, this journey gets a little less scary.  

A lot more fun.  

And a whole lot more powerful.

Your move:

What’s the small, uncomfortable, but honest action you’re ready to take this week?

Let’s be visible. Let’s play. Let’s grow movements that actually exist, together.

Journey On,  

Niiamah

“If you’re playing, you don’t have to get it right the first time. You can lose and just play again.” Niiamah

Join Niiamah (@niiamahashong) as he goes all-in, LIVE, with the Outlier’s Edge 10,000 Minute Challenge. If you’re a creator, entrepreneur, or leader feeling stuck in “waiting mode,” get the blueprint for action, radical transparency, and constant growth. Niiamah ditches perfection and shares his messy, bold journey scaling a movement in real-time. Discover why play trumps pressure, how co-creation works, and why you have to be visible to lead. Ready to outlearn your doubts and outplay your fears?

Timestamps:

00:00 Welcome and the messy start

01:07 Why I’m playing 10,000 minutes

03:00 Honesty about restarting live

05:06 Playful learning replaces pressure

06:54 Visibility isn’t optional

10:13 Collaborators and community call-in

13:33 Lessons from broken systems

18:00 Why play unlocks action

21:48 Unforgiving clock and momentum

28:03 What 10,000 minutes teach you

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I’ve danced on the edge of growth and exploration for years, both solo and with some of the most committed, electrifying communities you can imagine.

And now I’m letting you in on the raw, unfiltered magic of the journey as it unfolds. This isn’t just about my story; it’s an open invitation for resonance, insight, maybe even a spark. These are my top five takeaways from the latest round of Outlier’s Edge. 

What you’ll find here are not polished nuggets wrapped in neat bows. They’re alive. Action-tested. A little bold (maybe even wild). They’re meant to ignite something in you, no matter where you’re standing on your journey.

1. Hit record before you feel ready.

Waiting for perfect? I used to do that, too. The reality is that real growth happens in the middle of imperfection.

When I launched the 10,000-minute challenge, going live for 10k minutes before the end of the year, it wasn’t from a fortress of certainty. I didn’t have the foolproof script, just a willingness to press play and start. Imperfect action is what flips the switch and gets the energy flowing.

Whether it’s life, business, or that heartbeat project, choose to start. Do it messily. That’s how you unlock extraordinary momentum.

2. Let play guide you not as an escape, but a superpower.

We all know the difference: procrastination hides from the work, while play brings us deeper into it. I’ve stayed up late, stacking Magic the Gathering wins, before realizing I was chasing more than just distraction; I was connecting to pure, creative energy.

Let play be your guide. Blend it into your work. Your best ideas, clarity, and joy will show up, and so will your best self.

3. Grow and learn out loud.

I believe experiments are richer when the world can watch, weigh in, and sometimes join. That’s why I’m building in public, designing new programs, coaching live, evolving the movement, all without waiting for a ‘finished product.’

You don’t need every detail buttoned up before you go public. Start messy. Explore loudly. If you’re launching, creating, or changing, invite people to see the realness. That’s where courage and freedom live. People don’t just appreciate it, they join you.

4. Drop the need to impress. Show up instead.

I know the temptation. “Does this look good enough?” But chasing impressiveness is exhausting, and it slows genuine progress.

The biggest leaps I’ve made? They happened when I set aside the blockbuster reinvention and chose to show up as myself. Unfiltered. Flaws and all.

Every time, authenticity wins. You get the joy, and others get to know and truly connect with who you are.

5. Turn commitments into games you love playing.

Big goals can feel heavy. Sometimes, they stop you before you start. So, I flipped my 10,000-minute challenge from a hard goal into a playful game. Suddenly, it’s energizing. It stretches me and fuels me.

Build your commitments as invitations to play. Invite others in. That’s how consistency feels effortless, and progress becomes fun. It’s the difference between obligation and joyful pursuit.

So here’s to your edge, the place where you play, experiment, struggle, and grow. The game is richer, wilder, and far more joyful when others get to see you in action. 

If you find yourself at the starting line, remember: tonight could be your night to hit record, too. 

It’s your move.

“I believe in growing out loud, learning out loud and creating experiences for myself and others throughout.” – Niiamah

Join Niiamah (@niiamahashong) for a power-packed Outlier’s Edge session as he boldly commits to going live for 10,000 minutes before year’s end. In this episode, Niiamah unpacks the magic of play, the freedom in starting before you’re ready, and why building in public matters more than perfection. Get actionable permission to show up messy, ditch the ego, and grow out loud, because true leaders play the game differently.

Timestamps:

00:00 Introduction and vision

01:11 Why 10,000 minutes matters

02:06 Letting play lead

03:32 From guilt to action

04:29 Showing up differently

05:23 Realness vs. polish

06:24 Coaching and podcast plans

07:46 Breaking comfort and habit

08:35 Practice beats perfection

09:10 Game of content mastery

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