Blog

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

“Scale trumps luck. If you do enough, luck finds you.” – Frank Sondors

Join Niiamah (@niiamahashong) and Frank Sondors as they rip open the playbook on scaling, CAC efficiency, and using AI agents to unlock exponential business growth. Frank shares how he built a high-performing CAC company with zero headcount, defeats rising costs, and captures lost opportunities even from competitors. If you’re a founder, creative, or leader who refuses to play small, this is your episode to shift gears fast. 

Timestamps:

00:00 Meet Frank and Niiamah

01:10 Scaling SaaS with no hires

03:39 CAC efficiency game explained

05:17 Volume vs. optimization mindset

07:05 Agentic frameworks for scale

10:14 Off-the-shelf AI beats hiring

13:55 Failure rates and high-volume testing

16:22 Automating demos with agentic tech

18:01 10X, 100X, 1000X thinking

22:49 Monetizing your competitor’s churn

Enter Frank Sondors’ World:

Twitter | LinkedIn | Website

Continue Into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

“All human pain, conflict, 98% of it comes from lack of skills to know how to get along with our inner lives and our relationship lives.” – Jay Levin 

Join Niiamah (@niiamahashong) and Jay Levin as they get real about what it takes to shape movements, disrupt whole industries, and create missions that outlive the headlines. Together, they unpack how social emotional learning can break cycles of conflict, why big visions demand big teams, and the art of turning setbacks into unstoppable progress. If you’re a driven outlier, leader, or creative ready to get off the sidelines and into your mission—this is your Edge.

Timestamps:

00:00 Meet Jay Levin

01:06 Jay’s Mission Today

03:18 Why Skills Beat Conflict

06:00 LA Weekly Origins

10:00 Building a Movement

13:23 Enter Social-Emotional Learning

17:18 Finding Real Allies

21:00 Patience, Persistence, Opportunity

27:15 Jay’s Mindset Training

33:50 How Outliers Can Help

36:15 Niiamah’s 3 Insights

Enter Jay Levin’s World:

Facebook | LinkedIn | YouTube

Continue Into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

“Shit happens, but you just gotta keep on plowing through it and hopefully find the right channels for you to make the sales and become successful.” – Frances Harder

Join Niiamah (@niiamahashong) and Frances Harder in a deep, real conversation about launching your business, bouncing back from setbacks, and making your mark as an outlier. Discover why perfection is the enemy of progress, how to leverage connections, and actionable strategies to turn your big idea into profit. Get practical advice on sustainability, evolving your work, and handling complexity. Whether you’re a creative, entrepreneur, or leader, you’ll walk away ready to play your game at a higher level.

Timestamps:

00:00 Meet Frances Harder

01:17 Why Fashion for Profit

02:35 Sustainability Matters Now

04:20 Launching Not Perfect Yet

08:11 Childhood Sets Outlier Path

10:35 Casual Awesome Opportunities

13:35 Connections Create Success

15:07 Lessons From Business Theft

19:03 Start Up Smart

22:47 Embrace Complexity Not Fear

25:12 Iterating Business Plan

Enter Frances Harder’s World:

Instagram | Facebook | LinkedIn | Website

Continue Into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

“Get clarity from being out in the world. Do another rep. Try again.” – Niiamah Ashong

Join Niiamah (@niiamahashong) for another raw episode of Outlier’s Edge. Get the truth on momentum, the price of endless preparation, and how to ditch the “perfect build fantasy” for real-world wins. Learn the power of live play, clarity, and actionable movement for creative entrepreneurs, leaders, and outliers. Ready to uplevel? Tap into what happens when you commit to collision, reps, and live interaction.

Timestamps:

00:50 – Momentum Comes From Playing Not Preparing

01:38 – Endless Pregame Routine Holds You Back 

02:24 – Exposing The Perfect Build Fantasy 

02:43 – Lessons From Playing Magic: The Gathering 

05:04 – Stopped Playing: Losing The Joy In Business 

06:38 – Preparation Versus Diving Into The Game 

08:16 – Pregame Routine Prevents Real-World Action 

09:03 – Perfect Build Fantasy and Vulnerability 

11:14 – Procrastination Versus Progress That Matters 

14:01 – Level 50 Boss And Gaining Experience

Follow Outlier’s Edge Socials:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

“The act of showing up every day and bringing that level of consistency, not only does that improve the experience overall for my learning trajectory, but it also allows for you. I’m still getting some returns from it.” – Niiamah Ashong

Join Niiamah (@niiamahashong) as he unlocks the power of persistence for creative leaders. Discover why improving what’s already working beats chasing perfection, and how consistent action compounds results. Dive deep into lessons from entrepreneurial journeys, like choosing action over endless prep or balancing optimization and maximization. 

Timestamps:

00:37 – Keep Improving Even If Not Perfect 

01:24 – Retrospective: What’s Working, What’s Not 

02:30 – Adjusting Expectations for Entrepreneurship Feedback 

04:33 – Pausing Too Early on Projects 

06:34 – Stopping What’s Working Hinders Growth 

07:07 – What’s Working, But Not Perfect 

11:19 – Results From Showing Up Consistently 

12:16 – Maximizing Versus Optimizing in Practice 

19:03 – Coaching and Masterclasses As Next Phase

Follow Outlier’s Edge Socials:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

🚀Start your Outlier Level Up Launch (free): https://outliersedge.com/now

“If you don’t build a path you actually want, you’ll never arrive at the right destination.” — Sabrina Runbeck

Join Niiamah (@niiamahashong) and impact venture leader Sabrina Runbeck as they crack open the secrets to leveling up as a true outlier. From burnout in surgery to architecting massive clinician-led innovation, Sabrina shares how purpose, clarity, and collaboration can shatter old limits and redefine your leadership journey. This episode is LOADED with actionable moves to break out of overwhelm, beat imposter syndrome, and amplify impact in health, business, and beyond. 

Timestamps:

00:03 – Introduction and Sabrina’s Welcome 

01:07 – Sabrina Explains Current Venture Game 

03:03 – The “Book of You” Framework 

05:01 – Recognizing Sabotaging Tendencies in Psychology 

06:02 – Discovering and Aligning Highest Purpose 

08:48 – TED Talk: Women-led Innovation Challenges 

11:19 – Addressing Mental Moat and Self-doubt 

15:00 – Demonstrating Presence Amidst Challenges 

18:20 – Identifying Personal and Professional Bubbles 

27:08 – Managing Overwhelm With Clear Roadmaps 

Follow Outlier’s Edge Socials:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community