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“Resilience is not something you’re born with. It’s something you build.” — Dr. Jeannelle Perkins

Join Niiamah (@niiamahashong) and Dr. Jeannelle Perkins for a live coaching session on freedom, funding, and the price of playing by someone else’s rules. A therapist of 25 years who built and sold three companies is now funded for the first time. The money arrived. The speed disappeared. This session goes after why.

What you’ll take away:

• Resilience is built in the good seasons, not only forged in the hard ones
• Capital can quietly cost you more freedom than it buys you
• A hundred teams can build your product. None of them carry your alpha

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
02:00 – Resilience is built, not born
06:15 – Brushing your teeth is resilience
16:48 – The identity she’s protecting
19:43 – Three exits moved at lightspeed
21:36 – The freedom she traded away
28:56 – “It’s so small”
32:08 – “I think I frightened them”
44:58 – Nobody else has your alpha
46:21 – Sitting with the word freedom

Enter Dr. Jeannelle Perkins’ World:

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You will find the opportunity when you can focus your energy on what you can control.” — Meridith Elliott Powell

Join Niiamah (@niiamahashong) and Meridith Elliott Powell for a live coaching conversation about what happens when your message outgrows your calendar.

Meridith has spent 11 years researching why some people thrive in uncertainty while most struggle. She arrived with one question: how do you reach more people when reaching people still requires you.

Three things leaders will take:

• Clarity is rarely the bottleneck. Meridith described her 2029 in ninety seconds, then admitted none of it exists yet.
• Push energy asks how do I get them. Pull energy asks where the demand already lives.
• The mechanism you need is usually the one you already stand on.

Timestamps:

00:00 – Welcome YouTubeier’s Edge Live 

01:40 – Uncertainty always leads to opportunity 

06:02 – When business becomes a calling 

09:32 – Only so much of me 

11:05 – Fantasy Future Now begins 

15:00 – Grind to flywheel 

18:47 – None of it exists yet 

22:06 – Push energy versus pull energy 

23:06 – The easy lift from stage 

28:58 – The solo warrior named

Enter Meridith Elliott Powell’s World: 

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“100% of all business owners are going to exit their business sometime in some way.” — Marty Fahncke

Join Niiamah (@niiamahashong) and Marty Fahncke. Marty has generated over a billion dollars in sales and spent a decade buying and selling businesses. He wrote the bestseller. He built the framework. The message still is not reaching the people who need it.

This session goes at the gap between being right and being heard. Why the argument never moves anyone. Why you have to be upstream of the trigger instead of waiting for the call. And what it costs a man who teaches begin with the end in mind to never do it for himself.

What you’ll take:
– 100% of owners exit. Almost none get past the second one.
– Get the buy-in before you give the help.
– A legacy you never made specific is a goal you cannot hit.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
04:32 – The five Ds and a B
06:32 – There is more than one exit
10:58 – Most owners never exit management
19:50 – Will you cooperate if helped
24:32 – A bestseller that isn’t landing
25:36 – She thought it was worth millions
29:50 – Go upstream of the trigger
32:54 – The rooms he keeps deleting
44:32 – Get specific or miss it

Enter Marty Fahncke’s World:

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“Instead of asking how do we get Scott into 10 rooms at once, maybe the better question is how do we make the room Scott is already in 10 times bigger.” – Scott Eddy

Join Niiamah (@niiamahashong) and Scott Eddy the hospitality brand strategist who has never pitched a client in his life. Scott came in wanting more impact without more calendar, and without diluting the thing that made people pay attention in the first place. What surfaced was the belief underneath it, that value drops the second he is not personally in the room.

Three things you take away:

• Attention is not shortening. It is being earned or it is not.
• You do not need ten versions of you. You need one room ten times bigger.
• If your brand cannot live on a website, neither can your culture.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:10 – Attention is earned, not shortening

02:17 – Meta engineers what you watch

06:11 – Giving as the growth engine

14:41 – Impact, income, or identity

16:29 – You can’t scale soul

19:17 – The Disney exception

22:03 – Principles scale, personality doesn’t

29:32 – The fear of letting go

34:36 – Make the room 10x bigger

Enter Scott Eddy’s World:

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“Ninety percent of the task is making sure we’re addressing the right problem.” — Niiamah 

Join Niiamah (@niiamahashong) and Brandon Neely for a live coaching conversation on what happens when a leader decides his sharpest capability is the problem. It goes after why an answer someone did not arrive at themselves gets rejected like a transplanted organ. And it goes after what to do when a client says “just tell me what to do,” and you say no.

What you’ll take away:

1. Why the strength you are trying to turn down is usually the one to upgrade
2. Your clients are not beginners; they are experts in the wrong subject
3. Sell them the first step instead of refusing the fast lane

Timestamps:

00:00 – Welcome to Outlier’s Edge Live 

01:24 – Every system is already broken 

02:52 – Coffee, poverty, going upstream 

05:15 – Four floods, one saved business 

08:42 – You can’t overflow running empty 

14:26 – The ask: stop teaching everything 

17:35 – Answers you cannot install 

25:13 – Master’s degree, kindergarten audience 

32:45 – Tell me what to do 

34:32 – The process is the prescription

Enter Brandon Neely’s World:

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“I have all these people I know, and I’ve never asked for help ever from anybody.” – John K. Coyle

Join Niiamah (@niiamahashong) and John K. Coyle for a live coaching session. John is a five-time TEDx speaker, a former world-ranked speed skater, and the author of Design for Strengths. He has never lost a room in ten years. He has also never asked anyone for anything. This session goes at the gap between being excellent and being known. It looks at what happens when the athlete’s operating system, head down and work harder, hits the ceiling of a business that runs on other people. And it takes apart the difference between a small ask that stalls and a large ask that moves.

Three things leaders take away:
– The bigger ask is the easier ask. Small requests feel like begging. Large ones feel like a gift.
– Fixing your weaknesses is how you go backward. John has the record to prove it.
– You cannot read your own label from inside the jar. Expertise does not exempt you.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
00:46 – Twelfth to thirty-fourth in two years
02:33 – Your strength has a weakness attached
04:28 – Small moments reset your trajectory
07:03 – The accidental exponential life
08:13 – Risk is the memory driver
11:52 – Twenty-five gigs to a hundred
13:36 – Ten years without a follow-up
14:01 – Eighty percent saw him live
15:48 – You do not need help

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“We cannot solve high-level problems from the low level and hope it trickles its way up.” — Niiamah

Join Niiamah (@niiamahashong) and Andrew Frazier. Andrew wants to do for small business growth what the credit score did for banks. He has the framework. He has seventeen years and a thousand business owners behind it. He is still pitching one advisor at a time. This session goes after the gap between the size of the ambition and the size of the entry point.

What you will take away:
– Clarity is rarely the bottleneck. Courage is. You already know the path you are avoiding.
– You cannot solve a high level problem from the low level and hope it trickles up. Match the entry point to the outcome.
– Every plan built entirely around you has a ceiling shaped like you. How do I becomes how do we.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
02:00 – The credit score for small business
05:05 – What would make this life changing
06:07 – Not clearer. More courageous
11:50 – This is not the edge
16:08 – Nobody in an emergency needs to understand
22:38 – Don’t go after the giants
25:17 – What governs the institutions
39:39 – What level are you prepared to lead
43:58 – Does it need to be you

Enter Outlier’s Edge World:

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“The act of invitation is changing the world.” – Niiamah

Join Niiamah (@niiamahashong) and Ed Brenninger. Ed has built a forty-year career on introducing people to people. Approaching three hundred unscripted conversations with local leaders nobody has heard of. He wants one percent of the world taking personal initiative in their own communities. He has never once asked any of them to host him. This one goes at the ask, the product underneath the format, and what has to change in the design when the number you picked is bigger than your calendar.

– Waiting to be invited is a decision, not a strategy.
– You are not selling the format. You are selling people being seen.
– If it only works when you are in the room, it is a schedule, not a movement.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
01:00 – Three hundred strangers, no celebrities
03:07 – One percent of the world
13:33 – What would make this life-changing
16:23 – You are not selling conversation
20:06 – This vision is too small
24:14 – You are not asking people
25:27 – Niiamah introduces Ed out loud
32:06 – Invite yourself to the first
44:50 – Do not become the bottleneck

Enter Outlier’s Edge World:

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