Blog

“The goal of marketing is not to attract. It is to repel 85% of the market.” – Joey Ragona

Join Niiamah (@niiamahashong) and Joey Ragona @joeyragona_ as they explore the power of exclusion in building a successful personal brand. Uncover the secrets to creating a high-ticket offer that aligns with your authentic self and attracts the right clients.

Timestamps:

0:00 Introduction of Joey Ragona
2:40 Joey’s approach to coaching
4:20 Working with heart-centered entrepreneurs
6:17 Identifying dream clients
8:14 Journey to finding niche
10:02 Importance of character traits
15:09 Discovering and owning superpowers
22:09 Unique ability email exercise
26:38 Marketing to repel 85%
30:01 Simplicity in personal strengths
34:56 Goal of marketing: repel
39:09 Designing lifestyle before business
44:02 Value-based product creation
47:12 Connecting with Joey Ragona
48:50 Time capsule question

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“Success comes to those who get out of their comfort zone.” – Aaditya Mehta

Join Niiamah (@niiamahashong) as he talks with Dr. Toni Adams Robinson, Aaditya Mehta, Rashakim Hudson about their journey from self-doubt to success. Learn how they navigate imposter syndrome and turn challenges into opportunities for growth.

Timestamps:

0:00 Introduction of panelists

1:17 Dr. Tony’s background

2:09 Aaditya’s work and podcast

3:33 Rashakim’s work with fathers

4:51 Managing multiple passions/projects

6:55 Importance of self-care

9:39 Learning to delegate

11:15 Balancing passion and compassion

14:44 Blending vs balancing priorities

17:23 Energy management for leaders

21:46 Impact of representation

25:30 Overcoming misleading self-perceptions

29:45 Dealing with imposter syndrome

33:26 Growth through discomfort

37:36 Taking action to overcome

40:26 Connecting with panelists

41:57 Conclusion and appreciation

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“It’s inspiring to know that, again, we’re not alone, that everybody’s kind of going through the same challenges, also the same wins.” – Fiona

Join Niiamah (@niiamahashong) for an inspiring conversation about finding your unique voice in the business world. Listen as a panel of outliers share their insights on overcoming self-doubt and creating businesses that align with their true selves.

Timestamps:

0:00 Introduction of panel members
2:38 Discussing authenticity in business
5:27 Overcoming fear of self-expression
7:12 Stepping into personal power
11:33 Balancing business principles and authenticity
14:32 Conscious decisions in business
17:10 Reconnecting with your core mission
22:31 Experimenting and having fun
26:26 Leadership in corporate settings
30:39 Setting achievable goals
34:39 Embracing the beginner’s mindset
38:38 Insights and takeaways
42:35 Closing remarks and inspiration

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Enter Van Bui’s World:

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Are you a changemaker who is apprehensive about taking courageous and bold actions? Listen to this conversation as Kat Byles, the founder of True Business School, revealed the path to fearless creations.

Welcome to the Outlier’s Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier’s Edge and Sherpa of the World of Difference. On this podcast, you’ll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

Check out the video episode on YouTube

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This episode was previously published in May of 2022

“We all supply what the next person needs, that we all have a definitive purpose here on this earth, and if we all step into that purpose, we’ll see a lot of the lack that we see dissipate.” Karina

Join Niiamah (@niiamahashong) as he discusses the fear of playing medium and navigating leveling up with Karina Calhoun and Clara Angelina Diaz Anderson. Learn how to overcome your fears and embrace your journey to the next level.

Timestamps:

0:01 – Introductions

1:07 – Clara’s mission

2:49 – Elegant leadership

3:18 – Karina’s mission

6:55 – Playing medium vs small

9:54 – Navigating growth and leveling up

12:13 – Cultivating self-trust

15:43 – Changing language to level up

18:13 – Allowing natural growth

22:38 – Clara’s concluding thoughts

23:56 – Karina’s concluding thoughts

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“Our identity is perfect, meaning our identity is invaluable.” – Jackson Calame

Join Niiamah (@niiamahashong) as he delves into the importance of understanding your identity versus your role with Jackson Calame. Uncover valuable insights on leadership, communication, and creating a positive impact in the world.

Timestamps:

0:00 Introduction and welcome
0:45 Jackson’s enthusiasm for the conversation
1:27 Niiamah’s perception of Jackson
3:08 Jackson’s background and experiences
6:13 Discussion on personal growth
11:59 Jackson’s business journey
16:02 Dealing with challenges in business
23:47 Identity vs. role discussion
30:35 Leadership and communication insights
39:27 Balancing reality and optimism
40:33 Exciting current projects
45:32 Ways to connect with Jackson
46:58 Closing remarks

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