Niiamah Ashong

“You start with joy, and that’s how you get success, not the other way around.” – Kevin Surace

Join Niiamah Ashong and Kevin Surace for a live coaching conversation. Kevin’s challenge: he created the predecessors to Siri and Alexa, holds 95 worldwide patents and runs AI companies. His book The Joy Success Cycle came out September 1, and his keynotes have reached thousands and thousands of people, but not millions, and reaching millions is hard.

You’ll walk away with:

• The one-complaint-a-day rule, and why you control your own positive quotient
• Why AI isn’t taking the joy from your work, it’s taking the joyless work
• How to engineer reach by trying what nobody else has done

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:35 – Father of the AI Virtual Assistant

02:00 – Curiosity as the Throughline

04:29 – Always Inventing

09:54 – Seeing What Others Don’t

12:55 – Great Companies Without Patents

14:38 – The Joy Success Cycle

22:29 – AI Takes the Joyless Work

24:53 – Joy Brings the Success

28:09 – What Takes You Out of Joy

33:32 – Thousands, Not Millions

35:00 – Where Haven’t You Been Curious?

36:07 – Patent a New Way to Reach a Million People

41:21 – Engineering Something to Go Viral

45:33 – Breaking Out of the Team’s Formula

47:46 – Why Even Tiger Woods Has a Coach

Enter Kevin Surace’s World:

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“Are you a problem looking for a solution, or a solution looking for a problem?” – Nicholas Loise

Join Niiamah Ashong and Nicholas Loise for a live coaching conversation. Nick’s challenge: Sales Performance Team is his third company, and it helps entrepreneurs build repeatable sales processes. He’s thinking constantly about how the business becomes more than Nick Loise, so clients come for the process, the system and the team, not just for him.

You’ll walk away with:

• Why ‘no one can do it like me’ usually means you never set them up to win
• How money flows to problems, and what that changes about the way you sell
• What you’d fix first if you bought your own business tomorrow

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:56 – Three Companies In

02:05 – A Great Salesperson, a Bad Sales Manager

03:38 – Who Can Do It Like Me?

07:40 – Bringing In a Sales Team

11:45 – Money Flows to Problems

17:26 – Flowcharting the Sales Process

26:00 – How the Business Becomes More Than Nick

28:11 – Letting Someone Else Be the Front Person

31:09 – What Keeps You Doing This?

32:35 – Nowhere Near the Bottom

35:12 – The Business You’d Want to Buy

37:46 – The Work He’d Choose to Keep

41:18 – Nick’s Biggest Insight

42:50 – What Would We Have Missed?

44:24 – Rising Above the Race to the Bottom

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“It’s not about how loud you are. It’s about how impactful you are, and how influential you are.” – Maxine Johnson

Join Niiamah Ashong and Maxine Johnson for a live coaching conversation. Maxine’s challenge: she’s an HR leader, consultant, author, coach and speaker, in her second go as an entrepreneur. She knows her work creates impact. What’s in front of her now is scaling the vision without personally carrying every part of it.

You’ll walk away with:

• Why asking for help is a skill you can practice
• What leading with power looks like when it isn’t about being loud
• How to hire for the vision you’re creating, not the tasks you don’t want

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:43 – The Rebirth of an Entrepreneur

02:54 – Only What Aligns With the Mission

04:17 – Managing Your Energy

09:15 – Imposter Syndrome and the Fear of Looking Weak

11:34 – Asking for Help Is a Skill

15:25 – Leading With Power

21:04 – Not Cowering About What You Offer

22:38 – Anxious and Still Taking Action

25:42 – Wanting More Isn’t Greedy

29:02 – Where Else Do You Need Help?

31:48 – Lessons From the First Go Around

36:28 – Hiring for the Vision, Not the Tasks

40:46 – Pulling Her Into Her Future

43:25 – Maxine’s Biggest Insight

Enter Maxine Johnson’s World:

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“Stop having intense fear today, and start having immense fun today.” – Carla White

Join Niiamah Ashong and Carla White for a live coaching conversation. Carla’s challenge: she’s been a nurse, a firefighter, an author and the star of her own one-woman show, and she’s here to ignite a movement of successful women ready for more freedom, fulfillment and fun. What she hasn’t done yet is put her life’s work out into the world in a way that’s sustainable to her energy.

You’ll walk away with:

• Why the question of what you want, for you, can’t wait for life to force it
• How choosing fun over fear changes what you’re willing to put into the world
• The difference between being well known and being known well

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:47 – Ignite Fun to Play a Bigger Game

03:18 – A Movement of Successful Women

06:54 – What Do You Want, for You?

14:43 – Putting Her Life’s Work Out There

16:38 – The Carla White Distinction

20:07 – Getting Out of Thinking Mode

21:32 – Rooms Full of People Laughing

27:14 – Fun on Top of Feelings

28:56 – We Teach What We Most Need to Learn

31:08 – The Freedom of Feeling It All

33:42 – Well Known or Known Well

35:45 – Joy as a State of Being

36:52 – Carla’s Biggest Insight

Enter Carla White’s World:

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“I like to say, think cash, not accounting.” – David Safeer

Join Niiamah Ashong and David Safeer for a live coaching conversation. David’s challenge: he architects cash-first operating systems for small businesses, and he’s set a mission of helping 100 million of them by 2030. At the pace he’s been growing, one business at a time, the math doesn’t get him there.

You’ll walk away with:

• Why a growing business can run out of cash while it looks profitable
• How the method you teach your clients can be the one that gets you to your biggest goal
• Why playing for 10x can be easier than playing for 2x

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:49 – Cash-First Operating Systems

02:56 – Free Cash Flow Is the Real Number

04:14 – Finding the Root Cause

06:05 – Why He Stopped Being a Generalist

09:08 – The Symptom After a Growth Spurt

13:17 – A Mission of 100 Million Businesses

17:43 – What Cash Flow Teaches About Impact Flow

23:40 – Exponential Math

27:26 – Where the Big Number Feels Clear

28:08 – Ten Times Faster

32:08 – Reaching 100,000 People Directly

33:51 – One Person Who Touches Ten More

Enter David Safeer’s World:

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“So sticking with the fundamentals is going to get you more visibility.” – Brandon Leibowitz

Join Niiamah Ashong and Brandon Leibowitz for a live coaching conversation. Brandon’s challenge: he’s been ranking websites since 2007, he’s been a guest on around 300 podcasts, and his book The Power of Guest Podcasting just came out. Now the inquiries coming in are for podcast booking, not SEO, and he has to decide what the book is really for.

You’ll walk away with:

• Why AI search still runs on the same fundamentals as traditional SEO
• How third-party mentions and guest appearances build the trust that ranks you
• How to tell whether a new opportunity feeds your main thing or pulls you away from it

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:42 – Ranking Websites Since 2007

02:45 – AI Search Still Runs on the Fundamentals

04:39 – The SEO Detective

06:43 – Why Your Pages Need More Text

09:19 – Why Guest Podcasting Builds Backlinks

10:30 – The Power of Guest Podcasting

12:16 – Marketing a Book for the First Time

15:02 – SEO Optimizers or Something New?

17:39 – The Seed of Something Different

18:54 – Does It Light You Up?

20:22 – Why Are You Booking People at All?

22:57 – Why He Wrote the Book

24:16 – A Book That Brings the Right Inquiries

26:35 – Brandon’s Biggest Insight

Enter Brandon Leibowitz’s World:

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“If you want to be extraordinary, you have to do extraordinary things.” – Vinnie Tortorich

Join Niiamah Ashong and Vinnie Tortorich for a live coaching conversation. Vinnie’s challenge: he grew up on a bayou in southern Louisiana, became a celebrity trainer in Hollywood without knowing a soul, and created a book, a documentary, a podcast and his own vitamin and coffee companies by going around every gatekeeper. After all those leaps, he’s looking for the point one percent difference that moves him next.

You’ll walk away with:

• Why choosing for the long game at 18 still pays off decades later
• How the safest advice around you can be built for someone else’s game
• What your failure quotient says about the game you’re ready to play

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:50 – From the Bayou to a Football Scholarship

02:08 – The Best College Over the Best Football School

04:00 – Making a Name on Local TV for Free

07:22 – The Pension Everyone Wanted for Him

10:03 – Arriving in Hollywood Without a Friend

12:20 – Vinnie’s Special Advantage

15:30 – If You Want to Be Extraordinary

16:34 – Never Settle

20:07 – The Freedom to Bypass Every Gatekeeper

22:48 – Why He Kept Coaching

28:43 – The Point One Percent Difference

29:30 – His Failure Quotient

32:49 – Thirty Years From Now

33:44 – When Are You Going to Retire?

Enter Vinnie Tortorich’s World:

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“Technology should be a tool. It should not be in the way of getting something done.” – Frank Bravo

Join Niiamah Ashong and Frank Bravo for a live coaching conversation. Frank’s challenge: he’s spent 32 years in the San Francisco Bay Area making technology simple for people who aren’t technical, and he hosts a podcast built to answer their questions. He knows SEO inside and out, and the show still hasn’t taken off the way he knows it could.

You’ll walk away with:

• Why listening to how a question is asked tells you the level to answer at
• What the platforms you depend on are actually built to do
• Why more reach may not be the move that grows your show

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:59 – A Technologist Through and Through

02:23 – A Generalist in a Specialist’s World

04:36 – Someone Reflected His Gift Back

06:58 – Listening to the Question

09:58 – Who Is Ready to Hear It?

14:55 – What Would Make a World of Difference

17:06 – The Edge of His Comfort Zone

18:24 – What If This Was Simple?

22:40 – The Gatekeepers

23:19 – What Is the Platform Built For?

27:23 – A Crowded Field

33:27 – How Can You Bend the Technology?

34:11 – A Different Way In

40:14 – The Seeds of Something

Enter Frank Bravo’s World:

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