“I really don’t want everybody, I want the right people.” — Terri Levine
Join Niiamah (@niiamahashong) and Dr. Terri Levine. Terri has a community of ten thousand people. She fills her rooms fifteen at a time, by phone. This one is about what happens when a leader stops marketing and starts choosing. Curation over reach. Saying out loud what you are great at. Building the business around life instead of the other way around.
Three things you leave with:
– Why a bigger list makes a room harder to fill, not easier
– What it actually costs to claim you are the best at something
– How to design a room by what you leave out of it
Timestamps:
00:00 – Welcome to Outlier’s Edge
01:59 – The retreat she is building
03:13 – Why her, why now
04:35 – Claiming what she does best
06:17 – Going back to yourself
08:39 – Building it completely differently
11:08 – She stopped over filling retreats
15:41 – How she actually enrolls people
18:05 – Thirty clients in thirty days
24:17 – Life design before business design
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