“You have to endure the pain because you don’t know how to build the process if you don’t know what the pain looks like.” – Bobby Casey
Join Niiamah (@niiamahashong) and Bobby Casey for a live coaching conversation. Bobby’s challenge: getting his brand in front of far more people.
You’ll walk away with:
- Why laziness, pointed at the right work, is where your leverage lives
- Why “more” is a goal that never asks anything new of you
- The gap between being known for what you do and becoming the word for it
Timestamps:
00:00 – Welcome to Outlier’s Edge Live
05:26 – “I Love the Word Lazy”
11:10 – Endure the Pain First
16:31 – No Office, Only Results
28:52 – The Biggest Lever: Exposure
35:31 – 10x Lazier, 10x Exposure
39:05 – “More” Is Too Easy
41:13 – Naming the Arrogant Goal
45:19 – “Business Anywhere That”
51:50 – They’re Selling a Feeling
Enter Bobby Casey’s World:
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