“None of us were born in business, we’re born to live.” – John Nieuwenburg
Join Niiamah (@niiamahashong) and John Nieuwenburg. John is seventy-two. He keeps twenty-five to thirty clients, works three and a half days a week, and turns the rest away. He tripled the business after 2018 and then chose to stop.
This session sits on the order of operations most leaders run backwards. Decide the life. Work out what would have to be true about the business for that life to exist. Build only that. It also names what stops leaders from doing it, and it is not the plan.
Three things you take with you:
- Visions are not authored. They arrive, and curiosity is what keeps you in the room when one does.
- The owner is the ceiling. All business coaching is personal coaching in disguise.
- Most leaders quit at six months because the root canal is fixed and a toothache is survivable.
Timestamps:
00:00 – Welcome to Outlier’s Edge Live
04:42 – Seventy two and turning clients away
06:27 – What that answer actually costs
11:40 – The purpose of a business
13:32 – Why he is happy
15:15 – A backyard in Phoenix
19:40 – Insatiable curiosity as the trait
23:28 – Eldest of eight, always a teacher
32:12 – The business needs a better owner
35:07 – Root canal, then toothache
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