In Episode 1109 of the Outlier's Edge Podcast, Niiamah Ashong coaches Shelby Eloria live on air. Shelby is a personal stylist who started her styling business 10 years ago after working in corporate HR, and her mission is to move people to know their raw and authentic self. The coaching explores what it looks like to play at the frequency she wants to live at, 10 out of 10 or nothing at all, as she prepares Self-Determined Woman Live for January.
Episode at a glance
- Guest: Shelby Eloria, personal stylist and speaker, founder of All Set Style
- Background: started her personal styling business 10 years ago after working in corporate HR
- Host: Niiamah Ashong, coach to outlier leaders
- Show: Outlier’s Edge Podcast, Episode 1109, released November 11, 2026
- Format: live coaching conversation, 49 minutes
- Topics: personal style and identity, the wardrobe as a past self, giving discomfort a voice, 10 out of 10 or nothing at all, showing up fully on stage
What Shelby brought to the conversation
Shelby Eloria started her personal styling business 10 years ago after working in corporate HR, and her work helps people align who they are on the inside with what they wear. A big part of what led her there was an emerald green dress: after a day at work in clothes that matched a low mood, she decided the dress that always made her feel so good would be her choice on the next hard morning, and it changed her mood, her day and how she showed up. Her mission in life is to move people to know their raw and authentic self, as a stylist, as a speaker on stages and podcasts, and wherever she shares her voice. She came in to play at the frequency of the work she wants to do, the dreams she has and the person she wants to be, with a two-day experience, Self-Determined Woman Live, set for January.
What shifted
Shelby's seven out of 10 sweater became the measure for the coaching: Niiamah invited her to go 10 out of 10 or nothing at all, in her wardrobe and beyond it. He asked her to start from the energy of the frequency she wants instead of climbing toward it, and when she called Self-Determined Woman Live an experience rather than an event, he felt her go from seven to 10. Shelby saw that when she lowers the professional wall, people feel permission to show up fully too, and she named the version of herself she wants to bring: the rebel who shows up fully.
If you’re a leader ready for this kind of conversation about your own work, here’s where to start: 1:1 with Niiamah | World of Difference, our coaching membership.
Questions this episode answers
Does everyone have a personal style?
Shelby Eloria says everyone has a style, because everyone wears clothes; the question is whether it was chosen on purpose. Niiamah Ashong's polo on recording days counts, because it's a decision made on purpose that works for him.
Why does a wardrobe stop reflecting who someone is?
Shelby Eloria sees wardrobes end up as a past version of the person wearing them, built from little compromises: the thing on sale, the top that's fine. Some of her clients now have wardrobes where they feel 10 out of 10 in everything, so the only question is which version of themselves they want to be today.
How can a leader align what they wear with who they're becoming?
Shelby Eloria starts with identity, not clothes: who the person is now, who they want to be, and what their life looks like in the future. From that picture she asks how that person shows up, what they say, who they spend their time with and what they wear, then creates a style that supports them.
How does noticing discomfort lead to change?
When Niiamah Ashong noticed his own discomfort about the limits he puts on what he wears when he records and said it out loud, Shelby Eloria named the principle: noticing that discomfort, acknowledging it and giving it a voice is when people can start to shift and change.
What does 10 out of 10 or nothing at all mean?
Shelby Eloria felt a new blue sweater was a seven out of 10 and decided to return it, even though people complimented it. Niiamah Ashong took that further: if she's playing her biggest game, it's time to go 10 out of 10 or nothing at all, in her wardrobe and in her experiences.
In their words
“We all have a style. It's just have we intentionally chosen it or not?”
Shelby Eloria
“So often our wardrobes end up being a past version of us, and a compilation of little compromises.”
Shelby Eloria
“It's an experience. It's not even an event.”
Shelby Eloria, on Self-Determined Woman Live
Key moments
00:00 – Welcome to the Outlier's Edge Podcast
00:55 – From Corporate HR to Personal Stylist
02:58 – The Emerald Green Dress
05:21 – Drawing Out Who You Really Are
10:01 – The Communication of Clothing
14:53 – The Stories We Tell About What We Can Wear
17:09 – Shelby Finds Niiamah's Edge
19:24 – Give Your Discomfort a Voice
21:11 – Permission to Be You in a Deeper Way
24:20 – Your Wardrobe as a Past Version of You
27:10 – Living at the Frequency of Your Dreams
32:02 – 10 Out of 10 or Nothing at All
36:06 – Self-Determined Woman Live: An Experience
37:57 – Changing a Room Full of Lives
40:18 – Lowering the Professional Wall
42:17 – The Rebel Who Shows Up Fully
47:58 – Shelby's Insight: Be Open to What Shows Up
Enter Shelby Eloria’s world
Shelby invites people to connect with her on her personal page or her business page, All Set Style, on Facebook, Instagram and LinkedIn, or through her website.
Facebook | Instagram | LinkedIn | YouTube | Website
More conversations like this
- Vulnerability isn’t pretty…but it’s powerful! A one on one with Madelaine Vallin
- Coaching a 15-Year Podcast Host Finding Her New Normal After Loss | Tammy Tuckey | Ep 1078
- Coaching a Recruiter With a Third Baby on the Way to Start His Show Before He Feels Ready | Ryan Urban | Ep 1065
About Niiamah Ashong
Niiamah Ashong is a coach to outlier leaders, host of the Outlier’s Edge Podcast, and founder of the Trailblazer Collective. He coaches leaders who are creating something only they can make: a company, a body of work or a movement. The Outlier’s Edge Podcast is a live coaching show. Make a difference with your difference.
Work with Niiamah: 1:1 with Niiamah | World of Difference, our coaching membership
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