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“An empty restaurant. The product looks good, the menu looks good — but no one else is there. It can almost affect your experience with the product.” – Jason Fishman
Join Niiamah (@niiamahashong) and investor marketing expert Jason Fishman as they break down the uncomfortable truth most founders never want to hear: having the best product is not enough. Jason, who has helped over 900 deals collectively raise hundreds of millions in capital, reveals why the crowd effect, social proof, and third-party validation will out-perform a great idea every single time. They unpack the empty restaurant phenomenon, the test-optimize scale framework, and what it actually takes to lean into growth when the data says go. If you’ve ever asked yourself “is this working enough to go all in?” this conversation was made for you.
Timestamps:
0:00 Jason introduces his work
1:48 Why capital raises fail
3:26 From Fortune 500 to startups
6:42 The uncomfortable product truth
10:07 Hype vs quality breakdown
12:06 Empty restaurant phenomenon
17:05 RadIntel $50M case study
21:21 When to hit the gas
28:39 What “aggressive” really means
33:55 Calculated risk framework
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