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“You have to let customers discover the value themselves. You can lead them there, but don’t show up explaining everything in minute one.” — Owen Barrett
Join Niiamah (@niiamahashong) and Owen Barrett, founder of Shine, as they dig into what it really means to play in a space with zero competition and why that’s the hardest and most rewarding bet you can make. Owen shares why he left a cushy corporate finance career after a $25 Starbucks gift card (yes, really), how stubbornness and data kept him going through 2 brutal years of learning to sell, and the big vision he’s chasing now: connecting tech companies to affordable housing through solar energy. This one’s for the outlier who’s spotted the opportunity nobody else sees yet.
Timestamps:
00:00 Owen introduces Shine
01:32 Why he chose zero competition
02:51 Constant creation is the fun
04:26 Word spreads fast here
06:01 The problem that won’t let go
06:58 The $25 Starbucks breaking point
11:23 Finance plus project management combo
13:01 Stubbornness plus numbers equals fuel
17:53 Enroll don’t pitch your customers
22:41 Connecting tech to affordable housing
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