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“Building a business is like jumping off a cliff and building the airplane on your way down.” — Al Schuster
Join Niiamah (@niiamahashong) and Al Schuster, President of Polaris Brand Promotions and co-founder of Sample Finder, for a conversation that reframes what retail, innovation, and entrepreneurship can actually look like.
Al shares how frustration at a chocolate demo event sparked an entire platform, how his team survived a pandemic that wiped out competitors, and why he believes the future of retail is experiential, not transactional. This episode is packed with real talk on patience, team credit, and the art of jumping before you’re ready.
Timestamps:
0:00 Meet Al Schuster
1:40 Polaris Brand Promotions explained
3:31 From accounting to activations
6:29 Surviving the pandemic
7:59 The Sample Finder origin
11:22 Empowering consumers directly
13:43 Points, data, brand loyalty
17:46 #SaveRetail mission explained
24:18 Vetting and testing your idea
29:16 Building the plane mid-fall
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