June

“Come and be a part of the ongoing practice of showing up as an outlier in your fullness and using that to build…the engines that will continue to sustain that.” Niiamah Ashong

Join Niiamah (@niiamahashong) as he documents his outlier journey with unpolished, honest livestreams dedicated to real-time growth. Dive deep into practicing authenticity, experimenting boldly, and building systems for lasting impact. Get inspired and find a community where showing up as YOU is celebrated.

Timestamps:

1:01 Building engines for impact

4:34 Invitation to Outlier’s Edge

6:07 Real-time learning approach

8:18 Practicing gratitude live

11:24 Messy growth and community

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“Data gives us feedback without stories and doubts.” – Brittni Cosgrove

Join Niiamah (@niiamahashong) and Brittni Cosgrove as they share why building in real time matters and how data helps outliers win. Discover lessons on perfection, feedback, and creating your own systems. Learn how to grow by being real, messy, and bold. Start building today, no fear needed.

What You’ll Takeaway:

1. Dashboard feedback recapped

2. Data’s true power discussed

3. Messy action wins shared

4. Authentic creation celebrated openly

5. Join Outlier’s Edge call issued

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In this heartfelt episode, Niiamah Ashong and Lori “Sas” Sase dig deep into the emotional landscape of leadership and community-building. Niiamah reflects on childhood memories of waiting to be invited and how those experiences impacted his adult ability to confidently invite others into his movement. Together, they explore how wounds from the past can be transmuted into powerful medicine for inclusive leadership.

Timestamps:

28:26 Childhood Memories of Invitation

32:30 Playing With Inclusion

36:03 Untangling Resistance

39:18 The Burden of Invitation

44:00 Towards Energetic Alignment

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Let’s be real for a moment, most of us outliers aren’t following anyone’s path. We’re inventing it as we go. And that means the usual “business playbooks” don’t always fit.

So instead of giving you theory, I want to bring you into the experience with me because that’s where the real transformation happens.

Start With What’s Real (Not What’s Perfect)

Here’s the truth: half the time, I’m building things in real time. No one handed me a manual. And if you’re anything like me, you’re figuring it out as you move, too.

That’s not a problem. That’s your advantage.

What I want you to do is simple:

• Build your systems while you’re serving people.
• Embrace the mess, it’s part of the magic.
• Let folks witness your process; invite them into the creation with you.

Your path doesn’t need polish. It needs presence.

Your Client Creation Journey (the human-friendly version)

I walked Brittni through this step by step, and you can follow the same approach. Think of it as building your own business engine, one that feels aligned and honest.

1. Connection: The First Spark

Every client relationship begins with a moment of connection.
I want you to actually notice that moment.

Track:

• When you connected
• Where they came from
• What pulled them toward you

Not numbers. Human energy.

2. Invite Them Into an Experience

Instead of trying to “sell,” give people a place to experience you.
For Brittni, that’s her Transformation Tables: intimate, powerful group sessions.

You can do something similar.

Track:

• Who you invited
• Who scheduled
• Who showed up
• What shifted for them

Let the experience speak for you.

3. Follow Up Personally

After the group experience, have a 1:1 conversation.
Not a pitch. A connection.

Track:

• Conversation date
• Whether it happened
• What you uncovered together

This is where alignment reveals itself.

4. Proposals: Co-Create the Next Step

A proposal isn’t a script—it’s a collaboration.

Track:

• What you offered
• Investment discussed
• Payment received or deferred
• Their decision

5. Review the Data: Without Making it Mean Anything About You

Let’s remove the drama from data. Data is feedback, not judgment.

Look for:

• Where people pause
• Where momentum builds
• How long each step actually takes

Let the numbers teach you, not define you.

Your Simple, Aligned Tracking System

You don’t need complexity. Start here:

1. Connection date + source
2. Invite sent + schedule + attendance
3. Follow-up call details
4. Proposal + details
5. Yes/no + terms
6. Insights

That’s enough to create real clarity.

Let This System Grow With You

Business isn’t a machine; it’s a living thing.
So let your system evolve.

Add structure as you need it. Remove what drains you.
Build on purpose, not for perfection.

The Outlier Advantage

You’re not meant to follow someone else’s formula.
You’re meant to build the one that fits you.

So remember:

• Stay in the experience.
• Track what matters.
• Let data guide you, not judge you.
• Take imperfect action again and again.

You’re an outlier. Act like one with intention, honesty, and a willingness to build your engine in real time.

What does this bring up for you? Leave a comment below.

“I want you to not want to work with me. And if there’s things that I say that excite you… then let’s go do something together.” Niiamah Ashong

Join Niiamah (@niiamahashong) as he shares how stepping into his intensity changed his leadership and team-building approach. Discover why unapologetic standards attract the right collaborators and how intensity is the secret to filtering for growth. Get actionable insight and real transformation from practical experience.

Timestamps:

00:00 Defining intensity as a filter

02:13 Tolerating less, apologizing less

03:29 Building with strong agreements

04:38 Attracting true outlier allies

06:26 Scaring away wrong fit

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Are you working towards a big, audacious goal like producing 10,000 minutes of live content and wondering how to make every minute count for more than just numbers?

I was there, too. The easy path would be to keep streaming solo, piling up hours, and calling it a win. But something felt off. The real goal wasn’t just content. It was creating genuine engagement, building a community, and turning passive viewers into active participants of a movement.

Here’s what changed everything:

I asked myself and my AI collaborator not just how to rack up minutes, but how to invite people into what I’m building. The response? Stop thinking of content creation and community building as separate. Instead, combine them, find what I call the intersection of opportunity.

What Is the Intersection of Opportunity?

It’s where your goals overlap: building authority, learning in public, engaging your audience, and creating client relationships at the same time. Instead of separate silos, create a system (an engine, not just a funnel) that feeds itself and grows stronger with each action.

How to Do This Live

• Go live with intention: Frame your live streams as “Building in Public” sessions.
• Extend real-time invitations: Ask people to comment, DM, or join your platform while you’re live.
• Make action visible: Send invites, review messages, and make key decisions where your audience can participate.
• Engage directly: Use comments, reactions, or QR codes. Make the experience interactive.

Why It Takes Courage

Blending action, invitation, and transparency isn’t always comfortable. There might be dead air. It may feel unpolished. But it’s real, and people crave authenticity.

Quick Start: Build Your Invite Flow

Don’t have a complicated system yet? Good news: it can start with a simple call to action (DM “EDGE” or use a QR code). Improve as you go, but start inviting from day one.

Final Thought:
You can make your live streaming goal the engine for client creation, thought leadership, and movement-building all at once. The real prize is at the intersection of your intentions and your actions.

If you’re inspired, join the movement, comment with “EDGE,” or share your own story of building in public.

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

Join Niiamah (@niiamahashong) and Brittni Cosgrove as they build Brittany’s client journey dashboard live. See how simple steps can create big wins, why tracking matters, and the tools outliers use for real business growth. Learn secrets to connecting, closing, and transforming your client process.

What You’ll Takeaway:

1. Key tracking points revealed

2. Transformation table model explained

3. Live spreadsheet building walkthrough

4. Simple client tracking advice given

5. Real client journeys mapped out

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Don’t let the pursuit of perfection stop your momentum. Discover how consistent action and community can create lasting impact.

Have you ever found yourself stuck tweaking your logo, rewriting your website copy for the hundredth time, or building that “perfect” process, telling yourself, “Once this is ready, THEN the world will see what I’m about”?

But this is what I have found actually moves your mission forward.

=> Start Before You’re Ready (Seriously, Right Now)

I set a wild goal: 10,000 minutes of live streaming before the end of 2025. Sounds exciting, right? But you know what also showed up? That itch to make sure every little system was built, every email sequence perfect, every graphic just so. The whole “client creation engine” wasn’t finished, and it would have been easy to keep hiding in setup mode.

But the truth is, if you wait until you feel “ready,” you could be waiting forever. Progress comes from getting in the game even if your jersey’s still in the laundry.

=> The Power of Invitation (Bring People In Early and Often)

Let me let you in on a realization I had:
“The most important thing was to get people into the movement. To start inviting, to make sure there’s someone waiting and excited for what’s next.”

See, building a movement isn’t just about what happens behind closed doors. It’s about swinging those doors wide open and saying, “Come on in. Let’s figure this out together.” Your people want to be along for the ride, not just see the finished line photo!

=> Perfection vs. Progress (And Why Progress Wins Every Time)

Here’s the secret: Perfection’s a great procrastination tool, but it’s terrible for traction. You win when you:

• Show up. Consistently and authentically.
• Build simple, repeatable ways for others to get involved.
• Let the rough edges show—they’re proof that you’re actually moving.
• Invite your community to drive what’s happening, not just the algorithm gods.

Okay, Time for Action

Let’s break it down. If you want a real, sustainable movement:

1. Launch. Don’t worry if you’re only 60% ready.
2. Build systems to invite others; clients, collaborators, & followers, to join in.
3. Share everything: the wins, the pivots, even the moments you’re re-recording your intro for the fifteenth time.
4. Repurpose and reuse. Let your content keep working for you.

Bottom Line: Your Vision Is Ready for the World

You have something powerful. The world needs it, and the world needs to see YOU taking action, not waiting for perfect conditions. Start now, invite people along, and let your movement build its own momentum.

Let’s keep building together. What’s the one step you’re going to take today, even if it’s imperfect?