“The question is not just how do you raise more money. It’s how do you make the mission bigger than you?” — Niiamah
Join Niiamah Ashong and Meg Lowman for a live coaching conversation where they explore what happens when a mission becomes bigger than the person who started it.
This session explores rainforest conservation, the challenge of saving forests faster, and why funding alone may not solve the problem. Meg and Niiamah explore succession, systematizing outreach, building partnerships, and creating experiences that bring influential people into the treetops and into the mission.
You’ll take away:
– Why a powerful mission can become too dependent on one person
– How immersive experiences can turn awareness into action
– Why scaling impact requires more than raising more money
Timestamps:
00:00 – Welcome to Outlier’s Edge
00:43 – Half the species live above
03:18 – Only the bottom six feet
11:14 – $150,000 became $30 million
17:02 – Ten forests is not enough
28:26 – There is no arbornaut school
32:10 – She calls it luck
35:31 – Random is just probability
37:59 – Nobody tells it like me
43:23 – Seeing is believing
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