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“Leads just plunged, and you know, without a parachute, and I can’t find a way to get lift again.” – Jae Gruenke

Join Niiamah (@niiamahashong) and Jae Gruenke. Jae has spent 24 years teaching runners to stop fighting their bodies. First-timers to Olympians. Then search changed, and the leads stopped. This session is not about leads. It is about what happens when a master loses the felt sense of her own business, keeps translating herself down to be understood, and starts making every decision from a defensive crouch.

Three things you leave with:
– You cannot steer a business you can no longer feel. Get the sense back before you pick the tactic.
– The method you sell is the method you are refusing to use on yourself.
– Being found is not a gift. It is a move you have not made yet.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
05:39 – What would make this life-changing
06:56 – Your business as your body
09:28 – The cliff in November 2024
11:01 – Not really is not zero
20:08 – Gates of the Greats
30:46 – AI erased what mattered most
32:58 – A gift outside her control
37:52 – Learning to speak runner
51:33 – Out of the crosshairs

Enter Outlier’s Edge World:

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“You no longer have to play their game.” — Niiamah

Join Niiamah (@niiamahashong) and John Livesay, the keynote speaker they call the Pitch Whisperer and author of The Sale Is in the Tale. John came in wanting to double his keynotes. What surfaced was the position underneath the number. A leader who says yes to almost everything because he does not believe the next one is coming. This session goes after the gap between the game you brought and the game actually available to you.

Three things you leave with:
• The goal you name out loud is usually one level too low
• The genius people pay you for is the one you never turn on yourself
• Imposter syndrome is an altitude reading, not a defect

Timestamps:

00:00 – Welcome to Outlier’s Edge Podcast
01:17 – The self-esteem roller coaster
07:05 – Invisible, interesting, irresistible
13:25 – He wants to double keynotes
14:39 – Bureaus, referrals, and the block
22:14 – Answering the question too low
23:45 – Fifty requests, not twenty-four
29:56 – Never let himself think that
34:46 – The imposter voice shows up
41:20 – The quest is on

Enter Outlier’s Edge World:

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“If he’s not getting anything out of this, it is work only.” — Niiamah

Join Niiamah (@niiamahashong) and Marc Champagne, author of Personal Socrates and host of Behind the Human. Marc has put his work in front of ninety million people. He does not count a single one of them.

This session goes after the gap between reach and return. What happens when a leader builds something enormous and receives nothing back from it. Why the mind ends up choosing the direction instead of executing it. And what the unscalable move looks like when the scalable one is quietly draining you.

What leaders take from this:
– Reach is not return. Millions touched, zero gathered.
– Refusing to count what you built means every goal restarts at zero.
– The move that does not make sense on paper is usually the one that pays.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
02:29 – Where Mental Fitness Came From
09:31 – The 250 Million Goal
11:22 – The 90 Million He Discounts
13:40 – What Do You Lose
17:15 – Give Your Mind a Rest
18:13 – Heart Fitness Enters the Room
25:25 – The Mind Runs Everything
29:53 – How Often Do You Gather
39:57 – Artist Inside a Business System

Enter Marc Champgne’s World:

Konect

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“If we’re in a foxhole together, you have my right side. I never ever ever have to worry about my right side.” — Len

Join Niiamah (@niiamahashong) and Len May for a live coaching session. Len built a company to find root cause. Genetics, biomarkers, real prevention instead of another pill. Then he spent years treating a symptom inside his own leadership team. This session covers what happens when equity fails to produce ownership. What a partner actually is, as opposed to a person you like. And why the same conversation, repeated for years, is never a communication problem.

Three things leaders take from this one:
– Equity does not buy ownership behavior. If you keep re-incentivizing, the incentive was never the issue.
– If you have to check your right side, you do not have a partner.
– The conversation you keep having is the diagnosis.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
03:38 – What Len Is Building
19:47 – Naming His Own Root Cause
24:12 – How Can I Help
36:43 – The Question Nobody Asked
37:47 – Partner Or Employee
43:20 – The Foxhole Test
51:44 – Treating A Partner Like Staff
54:10 – Push Versus Pull
58:05 – Raise The Bar

Enter Outlier’s Edge World:

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“It’s not that you’re perfect 100% of the time. It’s that when you step out of integrity with yourself, and you’re aware of it, you go in and you clean it up.” — Niiamah

Join Niiamah (@niiamahashong) and Greg Viti for a live coaching conversation. Greg can create demand anywhere. He walks into a hardware store and leaves with business. He has a seventy-unit building in play,and family money is circling a highrise. He is also still writing his own contracts. This session goes after the reason the cheap work never leaves a leader’s desk. It is not time. It is not the absence of good people. It is comfort.

What you will take from it:

• Why you keep the work you are best at, and why that is the exact work that has to go
• The difference between operations and administration, and why naming the role wrong installs your own ceiling
• Your constraint is not opportunity. It is how much can move through you.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:51 – The business is already waiting

02:05 – Hard to help through gloom

03:36 – The friend who coached him young

06:27 – Building a team now

09:30 – Feedback is a gift

17:47 – Letting go of control

21:07 – Fifty dollar an hour work

21:47 – Handing the paperwork to Susan

23:15 – Operations is not administration

Enter Outlier’s Edge World:

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“Ask for what you want, not what you think you can get.” – Niiamah

Join Niiamah (@niiamahashong) and J Mase III. J Mase is a poet, filmmaker, and immersive world designer building a ten-year project. The music is written. The workshop is staged. The money is not there. This session gets into what happens when a leader keeps applying for funding instead of asking for it, and what it costs to size your vision to what someone else can already picture.

What you take away:
– Why the size of your ask gets decided before you open your mouth
– How to build the world before the money arrives
– What one project big enough to hold all of you does that five good ones never will

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
02:48 – What A Cultural Worker Is
12:08 – What Would Make This Life-Changing
18:00 – One Project, Ten Years
26:15 – A Hundred Thousand A Week
29:30 – A World Of Mundane Lives
32:39 – Model The Future Now
33:30 – The MacKenzie Scott Ask
35:15 – Have You Actually Asked
52:34 – Build The Audience First

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“You have the one thing that AI will never have. You’re actually human.” – Niiamah

Join Niiamah (@niiamahashong) and Elaine for a live coaching session. Elaine has spent decades helping caregivers carry what most people never see. Then the funding disappeared and the business went with it. This session is about what happens next.

What you’ll take away:
– Three customers is the same as zero. Name the one who pays.
– The care that stops at your customer never reaches the person writing the check.
– Fun is not a reward for later. It is the signal telling you where your leverage already is.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
04:40 – What would change everything today
05:00 – “I want to be human”
12:34 – The business that disappeared overnight
19:04 – Three customers, no named buyer
32:55 – Where the care goes cold
43:13 – “I’m stuck”
49:36 – Rebuilding in COVID was fun
59:50 – Like digging post holes
1:06:11 – The doors already open

Enter Outlier’s Edge World:

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“I think you’re playing for the middle of the road right now, and you’re getting middle-of-the-road results.” Niiamah

Join Niiamah (@niiamahashong) and David Reich for a live coaching session on the gap between being good in the room and getting into the room. David has performed magic since he was twelve, taught at Harvard and MIT, and has a TED talk. He still cannot bring himself to ask for a real fee.

What you take away:
– Every conversation you enter as the seller is a request. The reversal is one sentence long.
– Hedging your bets is how you guarantee the middle of the road, in pricing and everywhere else.
– Confidence you only feel after the sale is confidence that never gets you hired.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
00:43 – The magician who went corporate
06:23 – Candid, authentic, and vulnerable
11:10 – Why haven’t I heard of you
15:23 – Spray, pray, and carpet bomb
18:11 – Take me to twelve years old
22:47 – Every room he walks into
26:15 – Selling from the wrong seat
32:34 – You are in the seller position
36:18 – Playing for the middle of the road

Enter Outlier’s Edge World:

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