Blog

“Ninety percent of the task is making sure we’re addressing the right problem.” — Niiamah

Join Niiamah Ashong and Brandon Neely for a live coaching conversation on what happens when a leader decides his sharpest capability is the problem. It goes after why an answer someone did not arrive at themselves gets rejected like a transplanted organ. And it goes after what to do when a client says “just tell me what to do,” and you say no.

What you’ll take away:

• Why the strength you are trying to turn down is usually the one to upgrade
• Your clients are not beginners, they are experts in the wrong subject
• Sell them the first step instead of refusing the fast lane

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:24 – Every system is already broken

02:52 – Coffee, poverty, going upstream

05:15 – Four floods, one saved business

08:42 – You can’t overflow running empty

14:26 – The ask: stop teaching everything

17:35 – Answers you cannot install

25:13 – Master’s degree, kindergarten audience

32:45 – Tell me what to do

34:32 – The process is the prescription

Enter Brandon Neely’s World:

Website 

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“Instead of asking how do we get Scott into 10 rooms at once, maybe the better question is how do we make the room Scott is already in 10 times bigger.” – Scott Eddy

Join Niiamah Ashong and Scott Eddy. Scott came in wanting more impact without more calendar, and without diluting the thing that made people pay attention in the first place. What surfaced was the belief underneath it, that value drops the second he is not personally in the room.

Three things you take away:

• Attention is not shortening. It is being earned or it is not.
• You do not need ten versions of you. You need one room ten times bigger.
• If your brand cannot live on a website, neither can your culture.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:10 – Attention is earned, not shortening

02:17 – Meta engineers what you watch

06:11 – Giving as the growth engine

14:41 – Impact, income, or identity

16:29 – You can’t scale soul

19:17 – The Disney exception

22:03 – Principles scale, personality doesn’t

29:32 – The fear of letting go

34:36 – Make the room 10x bigger

Enter Scott Eddy’s World:

Website | Email 

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“100% of all business owners are going to exit their business sometime in some way.” — Marty Fahncke

Join Niiamah Ashong and Marty Fahncke. Marty has generated over a billion dollars in sales and spent a decade buying and selling businesses. He wrote the bestseller. He built the framework. The message still is not reaching the people who need it.

This session goes at the gap between being right and being heard. Why the argument never moves anyone. Why you have to be upstream of the trigger instead of waiting for the call. And what it costs a man who teaches begin with the end in mind to never do it for himself.

What you’ll take:

• 100% of owners exit. Almost none get past the second one.
• Get the buy-in before you give the help.
• A legacy you never made specific is a goal you cannot hit.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

04:32 – The five Ds and a B

06:32 – There is more than one exit

10:58 – Most owners never exit management

19:50 – Will you cooperate if helped

24:32 – A bestseller that isn’t landing

25:36 – She thought it was worth millions

29:50 – Go upstream of the trigger

32:54 – The rooms he keeps deleting

44:32 – Get specific or miss it

Enter Marty Fahncke’s World:

YouTube | Website

Continue into Outlier’s Edge World:

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“Tell the truth. Let the chips fall, but tell the truth.” – Daniel Roth

Join Niiamah Ashong and Daniel Roth for a live coaching conversation.

His challenge: he arrived with nothing to fix, only a wish to be busier doing the work he loves.

You’ll walk away with:
– Why your credentials are the set, not the story, and what actually makes people care
– The difference between owning your intention and chasing your result
– What it takes to like who you’ve become and keep creating anyway

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
02:55 – No characters, no story
07:11 – What makes us care?
08:59 – Why interviews had no stakes
09:49 – Who is this guy?
11:15 – Dancing at every grandchild’s wedding
14:35 – Intention is not result
19:46 – Nothing I want to change
22:00 – I like who I am
25:26 – Tell the truth

Enter Daniel Roth’s World:

Website

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“If I’m not in a coaching conversation, I’m not creating clients.” – Niiamah

“If I’m not in a coaching conversation, I’m not creating clients.” – Niiamah

Join Niiamah Ashong and Barb Nangle, for a live coaching conversation.

Her challenge: her podcast audience keeps growing, but fewer listeners are booking calls, and she wants a new client every week.

You’ll walk away with:

• Why the strategy that feels contrived to you never gets done, no matter how good it looks on paper
• How to find the channel already creating your clients and go deeper instead of wider
• Why your best clients may already be gathering in groups, waiting for an invitation

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

03:17 – Why This Isn’t a Game

08:44 – The Hidden Cost of Boundaries

15:26 – More Clarity, Fewer Clients

17:29 – When Strategy Feels Contrived

22:31 – A New Client Every Week

29:35 – Two Shows That Doubled Listeners

40:38 – Get Five People Together

42:16 – Why Cap It at 10?

50:57 – Feeling Beats Thinking

Enter Barb Nangle’s World:

LinkedIn | Website

Continue into Outlier’s Edge World:

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“If you’re as good as you think you are, you shouldn’t have to compromise anything to earn $1.” – Richard Blank

Join Niiamah Ashong and Richard Blank for a live coaching conversation. His challenge: getting a new generation on his team to break through from 78% to 93%.

You’ll walk away with:

• Why growing your team means 10x the quality of your people and how long they stay, not 10x the headcount
• Why giving people their dignity keeps them longer than any metric
• The question that turns AI from a threat into time back for your team

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

06:31 – Great Speakers Name Their Price

15:58 – How Do I Reach Them?

24:33 – These Are Not Robots

34:10 – Talent Is the Whole Game

36:13 – The Real Threat Is AI

41:53 – What Does AI Make Possible?

43:26 – AI Becomes Employee of the Month

48:47 – Come Say Goodbye

52:23 – Someone Still Believes in Me

Enter Richard Blank’s World:

Instagram | LinkedIn | YouTube

Continue into Outlier’s Edge World:

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“The role of us as leaders is to come up with a vision that’s large enough for someone else’s vision to come and live into.” – Niiamah

Join Niiamah Ashong and Dr. Stem, Sithembile Mahlatini, for a live coaching conversation. Her challenge: juggling so many visions at once that none of them gets the focus to reach a million.

You’ll walk away with:

• Why time management traps visionaries. Freed-up time just becomes more visions.
• Why recovery work is capped at okay, and extraordinary has no ceiling.
• How to find the one or two real visions hiding inside a hundred.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

03:11 – How Bounce Back Began

08:17 – Your Role Is Saying Yes

10:59 – The Bounce Back Retreat Vision

17:47 – Too Many Visions at Once

19:01 – Time Management Won’t Fix This

22:33 – Not Going Far Enough Anymore

32:41 – Paying $25,000 Out of Pocket

38:09 – You Are the Ocean

39:16 – What She Wants at 61

Enter Dr. Stem Sithembile Mahlatini’s World:

Facebook | Instagram | X | YouTube | Website

Continue into Outlier’s Edge World:

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“I don’t believe in purpose being one thing. I believe in it being multiple things.” – Deborah Heiser

Join Niiamah Ashong and Deborah Heiser for a live coaching conversation. Debbie’s mentorship project had Nobel laureates and astronauts asking to mentor for free. Connection and impact are her native language. Money was the one question she hadn’t named.

This session is about the pivot that is really a return, the reward that moves world changers more than a fee, and the income impact-first leaders leave on the table.

What you’ll take away:
– A pivot is not leaving. It is moving your hours to what never left you.
– The person you help is not always the person who pays.
– Sell where the problem is already on the radar.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
01:41 – Purpose Is Not One Thing
03:12 – Not a Circle, a Spiral
10:01 – Look Left, Look Right
11:56 – The Coaching Begins
15:05 – Nobel Laureates Mentoring for Free
19:26 – Money, the Missing Third
24:35 – We Normalize Abnormal Behavior
29:30 – The Buyer Isn’t the User
33:28 – Getting Off the Wheel

Enter Deborah Heiser’s World:

Facebook | Instagram | TikTok | LinkedIn | YouTube | Website 

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community