Blog

“Perfect can reach hundreds. Imperfect can reach hundreds of millions.” – Niiamah

Join Niiamah Ashong and Fred Blum for a live coaching conversation. Fred’s challenge: he carries a message he believes could change how people live, and he’s been playing small with it.

You’ll walk away with:

• Why the tension you feel when you name your vision is the next step, not the problem
• How “a little more” and “not too offensive” quietly shrink a powerful message
• Why you don’t have to live it perfectly to be the one who carries it

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

05:27 – Pressure works, but costs

21:21 – I’m playing really small

23:17 – The vision creates tension

25:03 – Declare, don’t introduce

27:19 – Five levels too low

31:38 – Too palatable, too small

35:46 – Afraid of being undefended

39:14 – Can’t show up imperfect

43:51 – A leap, not a step

Enter Fred Blum’s World:

Website

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“Do you yourself believe in what you are doing enough to go and ask them for it?” – Niiamah

Join Niiamah Ashong and Susan Heaton-Wright for a live coaching conversation. Susan’s challenge: asking past clients for referrals without feeling pushy.

You’ll walk away with:

• Why leaders who once broke the rules for their ambition still hesitate to ask for what their work has earned
• How a referral ask becomes a gift to your client, not a favor you take
• The “who do you know” question that turns a vague intro into a real handoff

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:47 – She stole the application form

03:21 – Underestimating yourself instead

15:09 – “I’m not a vocal coach”

20:02 – Who wins the little box?

22:21 – “I’m English. I can’t ask”

26:29 – Her stroppy 16-year-old self

30:36 – Waiting to be invited

32:34 – The referral is a gift

32:57 – How to audition a referral

Enter Susan Heaton-Wright’s World:

Website 

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“If you are not a brand, then you’re a commodity, and if you’re a commodity, you’re competing on price.” – Paige Arnof-Fenn

Join Niiamah Ashong and Paige Arnof-Fenn for a live coaching conversation. Paige’s challenge: wanting to leave the world better than she found it, and not yet knowing what her part looks like.

You’ll walk away with:

• Why leaders who aren’t a brand end up competing on price
• What your audience is actually buying, and why it isn’t your product
• Why impact that happens by default isn’t the same as impact by design

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

07:48 – What brands really sell

11:39 – Brand or commodity

16:18 – Clarity builds trust

22:13 – Everybody is a brand

25:48 – Choosing a life-changing conversation

27:33 – What’s your flavor of impact?

31:17 – The loss that changed everything

35:35 – Naming her fourth chapter

40:08 – Have you told them?

Enter Paige Arnof-Fenn’s World:

LinkedIn | Website

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“There’s no new skills that are necessary. All we’re doing right now is just getting you out of your own way.” – Niiamah

Join Niiamah Ashong and Earl Flormata for a live coaching conversation. Earl’s challenge: building for himself the exact structures he has built for everyone else.

You’ll walk away with:

• Why the same “what if” multiplies for others and divides the moment you add yourself
• How to drop and give 100 ideas until the original ones finally show up
• How to structure a partnership so serving them builds you

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:49 – The reverse fundraiser explained

09:40 – Drop and give me 100

12:00 – Billionaires schedule thinking time

18:03 – Breaking it to infinity

25:23 – Are your clients worthy?

31:35 – You’re part of everybody

35:37 – Add yourself, drop to zero

39:27 – The partner hack lands

41:53 – Thinking time for Earl

Enter Earl Flormata’s World:

LinkedIn | Website 

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“I want to be the person who can do this, so I have to start being the person that can do this.” – Niiamah

Join Niiamah Ashong and Andrew Nemr for a live coaching conversation. Andrew’s challenge: a lifetime of radical self-reliance that caps how far his work can reach.

You’ll walk away with:

• Why your role is to live your life, not hold it up
• How achievement orientation hides inside your relationships
• Why friendship is forged in moments of consequence, not chosen in advance

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:04 – The infinite game of love

07:22 – Choosing life over work

10:07 – Questions for his father

21:53 – Do you really believe it?

32:15 – Radically self-reliant, radically limited

40:50 – Live your life, don’t hold it

44:35 – Auditioning friends like dancers

49:04 – Friendship forged in consequence

54:52 – It’s not a spreadsheet

Enter Andrew Nemr’s World:

Website 

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“I’m not selling Amazon. I’m joining the Amazon affiliate program.” – Niiamah

Join Niiamah Ashong and Graham Arrowsmith for a live coaching conversation. Graham’s challenge: building the income by next September that lets him retire and secures a colleague’s future.

You’ll walk away with:

• Why your partners are a second customer buying something different
• How a name that says exactly what it is pulls inquiries for twelve years
• Why ten big networks beat a thousand affiliates

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:23 – A 12-Month Retirement Runway

05:47 – My Indecision Was Final

12:40 – Anonymous Until Relevant

29:10 – What Makes X Inevitable?

31:07 – Referrals, Affiliates, or Partners?

36:37 – I Gave It a Name

40:02 – Sell the Collaboration, Not Product

44:38 – You Have Two Customers

45:54 – Ten Whales Beat 1,000 Affiliates

Enter Graham Arrowsmith’s World:

Website | LinkedIn 

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“While I can’t rid the world of the hate, I can make people a better leader, which becomes infectious.” – Jim Carlough

Join Niiamah Ashong and Jim Carlough for a live coaching conversation. Jim’s challenge: how to stop trusting people after getting burned, just as his biggest opportunity is about to land.

You’ll walk away with:

• Why “how do I trust less” caps your result, and the question that replaces it
• Where your energy actually goes after you get burned
• Why leadership is built deliberately, not inherited

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

02:23 – There’s no leadership gene

05:25 – Six pillars in 170 pages

11:17 – Two mentors, one notebook

18:29 – “How do I trust less?”

23:15 – Discernment beats distrust

25:42 – Have you forgiven yourself?

31:26 – Lift the great actors

37:26 – The people I can help

45:35 – Naysayers versus yay sayers

Enter Jim Carlough’s World:

Facebook | Instagram | LinkedIn | YouTube | Website 

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“I just couldn’t find a company I wanted to work for, so I started my own business.” – Ronan Leonard

Join Niiamah Ashong and Ronan Leonard, for a live coaching conversation. Ronan’s challenge: his team can’t keep up with his ideas, and the business only moves as fast as he does.

You’ll walk away with:

• Why integrity only shows up when the ship is sinking
• Why trust, not tools, is the real advantage now that everyone has AI
• How to hand your team the thinking behind the answer, not just the answer

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:11 – The Night the Ship Sank

03:08 – Integrity Beyond Three Stripes

09:23 – AI Won’t Replace Your Taste

13:46 – Trust Is the New Moat

24:17 – Drowning the Team in Ideas

25:36 – Start Fewer, Finish More

32:44 – The Answer Is 46

41:20 – A Team That Outpaces You

46:20 – Make It Explicit

Enter Ronan Leonard’s World:

LinkedIn | YouTube | Website

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community