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“Anyone that creates a miracle or transformation, the heart is the actual king and queen in the process.” – Daniel Hegerich

Join Niiamah Ashong and Dan Hegerich for a live coaching conversation. Dan’s challenge: 40 interviews in, he still isn’t reaching the people he’s here to serve, and he refuses to use his story to manipulate anyone.

You’ll walk away with:

• Why more exposure won’t fix it when the real gap is the vulnerable ask
• How over-explaining becomes armor, and what it costs you
• The question that goes deeper than mindset: what’s your heart set on?

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:38 – The Oncologist’s Powerful Question

06:46 – It Cost Me Everything

07:50 – Same Energy, Different Purpose

16:27 – Creating Yourself Into the World

19:32 – More Service, Not More Exposure

21:50 – You’re Over-Explaining Right Now

25:10 – The Role of Vulnerability

29:53 – What’s Your Heart Set On?

37:55 – The Gap in Your Heart

Enter Daniel Hegerich’s World:

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“If you just took a quarter of what you put into other people into your own business, there’s no way that you wouldn’t be successful.” – Serena Mastin

Join Niiamah Ashong and Serena Mastin, for a live coaching conversation. Serena’s challenge: she keeps sacrificing herself to protect her team, and stepping toward her bigger calling feels like abandoning the business she built.

You’ll walk away with:

• Why protecting your team can be what keeps them from growing
• How to tell your team the hard thing without telling them the whole story
• What shifts when you finally do it for you, not for anyone’s approval

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:30 – She started it for mom

06:48 – The day she stopped hiding

11:17 – Say hard things lovingly

16:05 – Sacrificing herself for others

22:24 – “Can’t I do both?”

26:48 – Doing it for herself

33:02 – When protecting stops serving

35:00 – The fear underneath it all

43:41 – They can come with her

Enter Serena Mastin’s World:

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“There’s a difference between growing and amplifying what you’re doing and trying to scale it.” – Niiamah

Join Niiamah Ashong and Berni Slowey for a live coaching conversation. Berni’s challenge: torn between two businesses, burning the candle at both ends across a 14-hour time difference.

You’ll walk away with:

• Why “can I” is the wrong question for an outlier, and the one that replaces it
• How to stay in the feedback loop you love without doing the work to reach it
• The difference between growing beyond yourself and trying to scale

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:55 – Slow traveling the world solo

07:45 – Debt versus leverage

16:18 – Back to my roots

23:20 – Torn between two businesses

29:34 – Fast forward to 2029

33:20 – Keep the feedback loop

38:10 – Stop asking “can I”

39:26 – Grow, don’t scale

41:06 – Enter the fractional CEO

Enter Berni Slowey’s World:

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“If you look back, you’ll end up like Lot’s wife, and you’ll turn to salt. You always go forward.” – Scott Shay

Join Niiamah Ashong and Scott Shay for a live coaching conversation. Scott’s challenge: getting a genuinely better way to move money past an industry that keeps choosing the familiar

You’ll walk away with:

• Why the better product rarely wins on its own, and what inertia is really protecting
• How the rebels who start a movement drift toward the establishment, and why you need new ones
• Why the real question is who you bring with you, not what you do next

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:44 – Building a new money category

05:07 – His father’s never-look-back rule

08:06 – Never building it alone

11:07 – The one thing that matters

16:57 – The real problem: inertia

21:26 – Finding the new rebels

26:02 – From BlackBerry to iPhone

33:47 – Flipping what into who

36:12 – Scott’s biggest insight

Enter Scott Shay’s World:

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“Our past traumas and difficulties and challenges actually help us to be better, so they energize us.” – Jane Teresa Anderson

Join Niiamah Ashong and Jane Teresa Anderson for a live coaching conversation. Jane’s challenge: reaching far more people worldwide without exhausting herself.

You’ll walk away with:

• Why taking your work into a bigger room is still the same game
• How being self-sufficient quietly caps the impact you’re here to make
• The question that shows whether your vision is large enough

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

11:26 – The Car and the Roadblock

18:52 – Bigger Impact, Finite Energy

19:57 – AI Is Not Your Competition

25:20 – Everybody Else Does Masterminds

30:07 – I’m Terribly Self-Sufficient

31:44 – What Failed 20 Years Ago

33:28 – What Keeps Her From Stopping

41:38 – Is Your Vision Large Enough?

47:14 – The Big Sigh of Relief

Enter Jane Teresa Anderson’s World:

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“I imagine that I’m 90, and I ask: what am I gonna regret not doing?” Gabrielena Alcala

Join Niiamah Ashong and Gabrielena Alcala for a live coaching conversation. Gaby’s challenge: whether building one personal brand for her two worlds is worth the investment.

You’ll walk away with:

• Why you only find out what you love by doing it
• The difference between depleted and tired, and why it changes your decisions
• What happens when your imagination stops creating and starts protecting

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:59 – Her blue and orange lives

03:42 – I don’t stay in ideas

13:54 – Action reveals what you love

16:42 – Depleted is not tired

21:50 – Growing her podcast audience

30:16 – One brand, two worlds?

39:05 – Happy and didn’t know it

40:55 – Beating solo player mode

46:48 – Protect less, imagine more

Enter Gabrielena Alcala’s World:

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“Be smart enough to know the risk, be dumb enough to do it anyways.” – Young Han

Join Niiamah Ashong and Young Han for a live coaching conversation. Young’s challenge: he’s three months from the end of his five-year plan, he knows he won’t hit the goal, and he can’t decide whether to quit now or finish anyway.

You’ll walk away with:

• Why a decision never closes when you treat it like a math problem
• What negotiating with yourself really costs you
• How to tell whether you’re keeping a commitment or just obeying an old version of yourself

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:52 – Quitting the W2 at 40

03:17 – Smart enough, dumb enough

09:35 – Friends who talk about money

15:28 – Will they take you back?

22:55 – Finish or quit the sprint?

24:34 – Honoring your 2021 self

32:21 – You can’t fail the sprint

43:47 – What his kids will hear

45:08 – It’s integrity, not math

Enter Young Han’s World:

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“Your lived experience is as important as your professional experience, and most people don’t understand that.” – Tonya McKenzie

Join Niiamah Ashong and Tonya McKenzie for a live coaching conversation. Tonya’s challenge: getting parents in underfunded schools to care about their kids’ digital footprint before it costs them real opportunities.

You’ll walk away with:

• Why people trust what they can relate to, never what looks perfect
• The hidden cost of owning your narrative, and why you pay it anyway
• How to spot when the path you’re best at isn’t the one you want

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

03:40 – Take inventory of your life

09:23 – Perception is reality

11:01 – Nobody trusts a perfect person

19:25 – You will lose people

26:26 – People don’t read anymore

31:09 – Why parents feel threatened

33:42 – Stop chasing the laggards

41:00 – I don’t like rejection

46:56 – I believed you

Enter Tonya McKenzie’s World:

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