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Build the Plane While You Fall | Al Schuster | Ep 934

April 19, 2026 by June

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

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“Building a business is like jumping off a cliff and building the airplane on your way down.” — Al Schuster

Join Niiamah (@niiamahashong) and Al Schuster, President of Polaris Brand Promotions and co-founder of Sample Finder, for a conversation that reframes what retail, innovation, and entrepreneurship can actually look like.

Al shares how frustration at a chocolate demo event sparked an entire platform, how his team survived a pandemic that wiped out competitors, and why he believes the future of retail is experiential, not transactional. This episode is packed with real talk on patience, team credit, and the art of jumping before you’re ready.

Timestamps:

0:00 Meet Al Schuster

1:40 Polaris Brand Promotions explained

3:31 From accounting to activations

6:29 Surviving the pandemic

7:59 The Sample Finder origin

11:22 Empowering consumers directly

13:43 Points, data, brand loyalty

17:46 #SaveRetail mission explained

24:18 Vetting and testing your idea

29:16 Building the plane mid-fall

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Stop Chasing Goals Start Living Your Intention | Lodro Rinzler | Ep 933

April 18, 2026 by June

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When you ask is this helpful and the answer is no, that’s the exit ramp. You don’t need to analyze it. You don’t need to argue with it. You just put it down. — Lodro Rinzler

Join Niiamah (@niiamahashong) and meditation teacher, author, and Basic Goodness Collective founder Lodro Rinzler for a conversation that will stop your spiral before it starts. 25 years of teaching. 8 books. One unwavering intention. Lodro breaks down the difference between intentions and goals, the “trap of doubt” that keeps high-achievers small, and why feeling “too much” and “not enough” are the same wound wearing two different masks. Plus a live 30-second breathing reset, the gold Buddha story, and a real coaching moment you didn’t see coming.

📖 Get Lodro’s book: You Are Good, You Are Enough – wherever books are sold.

Timestamps:

0:00 900 episodes — a celebration

3:18 Lodro’s 25-year origin story

7:01 The subtraction method revealed

9:49 Intentions vs goals distinction

13:58 Niiamah’s book — a live challenge

16:38 Spider-Man, Joe Kelly, the voice

20:15 Too much + not enough paradox

28:32 Live 30-second breathing reset

36:59 Ripples you’ll never see

43:30 The gold Buddha story

Enter Lodro Rinzler’s World:

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What Happens When You Stop Hiding | Ashok Bhattacharya, Matthew Cahill, Michele Molitor | Ep 932

April 17, 2026 by June

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

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“When you’re vulnerable, you’re so much more approachable. It lowers the barriers for other people. They allow their walls to fall down.” — Michelle Molitor

Join Niiamah (@niiamahashong) and three powerhouse leaders; Ashok Bhattacharya, Matthew Cahill, and Michele Molitor, for a roundtable that will fundamentally shift how you think about building alone. Together they created the Trusted Advisory Group International (TAG): a co-created space where solopreneurs and business leaders stop isolating and start belonging. In this episode they get real about loneliness in business, the danger of “like-me bias,” the difference between being honest and being vulnerable, and why the most powerful thing an outlier can do is choose the right circle. If you’ve ever felt like you’re the only one in the room holding your big vision, this one’s for you.

Timestamps:

00:00 Meet today’s 3 outliers

01:20 Ashok: Empathy changes everything

02:08 Michelle: Finding what’s missing

02:56 Matthew: Bias is holding you back

04:02 TAG International is born

14:38 5 years built this trust

17:58 Alone vs. lonely, the distinction

25:36 Your comfort zone is the edge

33:34 Honest vs. vulnerable, huge

41:42 Vulnerability is the leadership superpower

Enter Ashok Bhattacharya’s World:

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You Cannot Create New With Old Identity | Sean Olson, Kisma Orbovich, Leslie Carmen | Ep 931

April 16, 2026 by June

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

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“You can’t create a new reality with the same or old identity. You have to release the old one and install a new one.” — Kizma

Join Niiamah (@niiamahashong) and three extraordinary outliers; executive coach Sean Olson, identity and destiny coach Kisma Orbovich, and pain-healing pioneer Leslie Carmen, for a raw, real, and deeply energizing roundtable.

These four dig into what it actually costs to take a stand for your clients, your mission, and yourself. From Sean’s revelation that “even if” beats “what if” every time, to Kizma’s jaw-dropping truth that 1% growth at your current level equals 10x the impact of earlier gains, to Niiamah’s live on-air reckoning with whether he’s been hiding behind conversations instead of building a community, this episode will have you questioning what you’ve been holding onto, and what you need to finally let go.

Timestamps:

00:00 Meet the three outliers

02:42 Kizma: ethical brainwashing explained

05:14 Leslie: 13 years, one daughter

08:09 You can’t want it more

11:58 Divine plan vs. resistance

15:31 What are you building now?

22:48 Walking through the wilderness

25:22 Comparison contains the word prison

36:20 Shoot your baby, level up

39:23 Niiamah’s live-on-air reckoning

Enter Sean Olson’s World:

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Staying Hungry After You’ve Won | Dr. Marty Trevino, Victor Kostroub | Ep 930

April 15, 2026 by June

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

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“The sister of complacency is the comfort zone. They come together. And if you have the talent to innovate — don’t waste it.” — Victor Kostroub

Join Niiamah (@niiamahashong) and cognitive scientist Dr. Marty Trevino and Victor Kostroub for one of the most important conversations happening right now. We went deep on the one thing quietly killing high achievers: complacency. Victor shares how reaching the summit nearly cost him everything, including a major contract. Dr. Marty breaks down AI psychosis, the real reason leaders are making the most expensive decisions of their careers on autopilot. And then there’s the big question, what does innovation even mean when AI can write 200 books a week? If you’re building something that matters, this episode is the reset you didn’t know you needed.

Timestamps:

0:00 Guests introduced, games explained

1:45 Dr. Marty: science meets technology

3:39 Victor: immigrant mindset origin story

7:13 What are you actively disproving?

10:08 Victor: hunger vs. comfort zone

14:51 Dr. Marty: fighting entropy in organizations

22:41 AI psychosis defined and unpacked

29:17 Complacency takes center stage

35:09 Coral Hart: 200 AI books yearly

43:42 Trust is the irreplaceable competitive edge

Enter Victor Kostroub’s World:

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The Soul of a Business | Ross McDaniel | Ep 929

April 14, 2026 by June

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier

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“Each no actually brings a return. It solidifies with your team that our standards are not to be compromised.” — Ross McDaniel

Join Niiamah (@niiamahashong) and Ross McDaniel; founder of FencePost, a digital marketing agency helping local service businesses grow profitably in cities across America, for a roundtable that goes way beyond business tactics.

Ross shares how staying stuck in Augusta, Georgia shaped his entire mission. They dig into why-driven leadership, character-based client selection, values that actually drive behavior, and why saying no to the wrong clients is one of the most profitable moves you’ll ever make. Niiamah also shares the raw origin story behind the 3% Collective and why he’s done playing small.

If you’re building something that matters, this one’s for you. 🔥

Timestamps:

0:00 Intro: Ross joins the roundtable

1:51 Ross on being accidental entrepreneur

4:43 FencePost origin — Augusta, Georgia

8:37 Why acts as business guardrails

15:59 Marrying mission with real results

20:06 Saying no has a financial return

24:33 Core values that drive team behavior

36:09 Trellis Coffee Bar and AEO reveal

39:07 Niiamah shares the 3% Collective origin

44:18 How to connect with Ross and FencePost

Enter Ross McDaniel’s World:

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