Blog

“You have to endure the pain because you don’t know how to build the process if you don’t know what the pain looks like.” – Bobby Casey

Join Niiamah Ashong and Bobby Casey for a live coaching conversation. Bobby’s challenge: getting his brand in front of far more people.

You’ll walk away with:

• Why laziness, pointed at the right work, is where your leverage lives
• Why “more” is a goal that never asks anything new of you
• The gap between being known for what you do and becoming the word for it

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

05:26 – “I Love the Word Lazy”

11:10 – Endure the Pain First

16:31 – No Office, Only Results

28:52 – The Biggest Lever: Exposure

35:31 – 10x Lazier, 10x Exposure

39:05 – “More” Is Too Easy

41:13 – Naming the Arrogant Goal

45:19 – “Business Anywhere That”

51:50 – They’re Selling a Feeling

Enter Bobby Casey’s World:

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“Anybody, no matter what you’ve been through, can have a high quality life.” – Becky Erkkila

Join Niiamah Ashong and Becky Erkkila for a live coaching conversation. Becky’s challenge: growing her income when business feels like a totally different way of thinking.

You’ll walk away with:

• Why the strengths that make you great at your craft are the same ones that grow your business
• How letting clients go at “done” leaves support and revenue on the table
• Why resistance to marketing is a story about the action, not the action itself

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

05:05 – Defining a High Quality Life

10:32 – Changing My Financial Income

11:47 – Bring the Nurse to Business

13:00 – Nine Kids, Full Plate

21:16 – Kicking Clients Out at 18

30:02 – Get Every Doctor Referring

34:56 – “Definitely” Isn’t a Yes

35:44 – Who Said Anything About Marketing?

37:31 – The Resistance Releases

Enter Becky Erkkila’s World:

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Continue into Outlier’s Edge World:

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“No one’s gonna give you permission.” – Niiamah

Join Niiamah Ashong and Ryan Urban for a live coaching conversation. Ryan’s challenge: he wants to bet on himself, but as the sole provider for a growing family, the risk feels too big to take.

You’ll walk away with:

• Why an all-or-nothing standard keeps your biggest idea at zero
• How to build what you’re called to without blowing up your life
• Why nobody is coming to give you permission, and what to do instead

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:53 – Dissecting the fear he carries

09:13 – What’s it like being you?

11:22 – Fear and ConverSAY, explained

18:04 – Afraid and doing it anyway

22:06 – The coaching begins

25:00 – Can’t afford the risk

25:38 – Keep the job, start anyway

30:38 – Zero or 110 percent

31:56 – Niiamah’s messy first episode

Enter Ryan Urban’s World:

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“Playing your own game, even though it might not always be a straight line to success, you have only yourself to blame and only yourself to credit.” – Gautam Gupta

Join Niiamah Ashong and Gautam Gupta for a live coaching conversation. Gautam’s challenge: making “raise the capital you need” land as more ambition, not less.

You’ll walk away with:

• Why refusing to repeat your last mistake is the bigger ambition
• Why a better pool beats a better message when you only need a few right people
• Why the people meant for your work convince themselves

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:41 – $50M Revenue, $1.5M Monthly Burn

03:42 – Every Raise Is a Promise

06:24 – The Founder as Option Bet

12:22 – Do What You Say

16:49 – When Discipline Sounds Unambitious

19:46 – The Blind Ambition Reframe

21:54 – Capital as Fuel, Not Oxygen

28:10 – They Convince Themselves

29:01 – Better Message or Better Pool?

Enter Gautam Gupta’s World:

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Continue into Outlier’s Edge World:

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“Nobody’s climbing the other side of this mountain. I wonder what that looks like.” – Marc Ensign

Join Niiamah Ashong and Marc Ensign for a live coaching conversation. Marc’s challenge: taking the marketing framework he’s only used for a handful of clients to everyone, with no path yet between idea and fruition.

You’ll walk away with:

• Why the path everyone takes is the one nobody notices
• How to play like you have nothing to lose, even when you do
• Why proof beats population when you’re building something that matters

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

03:12 – Collect 15 No’s a Day

07:17 – Nobody’s Climbing the Other Side

10:42 – I Had Nothing to Lose

18:19 – Everyone Deserves to Be Heard

29:18 – All Trees, No Path Yet

33:32 – The Community Is a Byproduct

38:15 – AI Needs a Direction

43:14 – 100 Winners Beat 10,000 Members

46:46 – Go Find 1,000 Raving Fans

Enter Marc Ensign’s World:

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Continue into Outlier’s Edge World:

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“When you name it, you tame it.” – Claire Hayek

Join Niiamah Ashong and Claire Hayek for a live coaching conversation. Claire’s challenge: bringing pressure-proof leadership to the whole world while she is still the bottleneck.

You’ll walk away with:

• Why pressure is not the enemy, and what beats coping
• How to catch yourself rehearsing an attack that hasn’t happened
• Why your real bottleneck may be how big you’ll let yourself get

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

02:09 – Forged under pressure in Beirut

09:20 – Pressure is not the enemy

12:02 – You’re allowed: the walking call

19:10 – I’m the bottleneck

26:12 – Has it happened? Not yet.

29:21 – What if it’s easy?

31:43 – What if you’re the pressure?

40:37 – Is she holding herself back?

45:55 – The fear she couldn’t see

Enter Claire Hayek’s World:

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Continue into Outlier’s Edge World:

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“We might not agree on everything in life… but we can all bear our own weight and carry it in the right direction.” – Tyler Smith

Join Niiamah Ashong and Tyler Smith for a live coaching conversation. Tyler’s challenge: getting thousands of people into a coast-to-coast charity bear crawl when “bear crawl a mile” makes them turn away.

You’ll walk away with:

• Why conviction enrolls people when the activity never will
• How a middle-difficulty target loses the casual crowd and the hardcore crowd at the same time
• The two-tier move: a floor anyone can hit and a stretch for the ones who go hard

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:44 – Vanity, Performance, Then Purpose

06:02 – How AI Made It Real

11:02 – The Pledge Behind Everything

20:10 – Koala to Kodiak Badges

25:54 – The Marketing Problem Named

27:17 – Earn Time, Don’t Rush

28:38 – Conviction Sold Me

34:32 – One Minute Beats One Mile

45:33 – Easy Floor, Hard Ceiling

Enter Tyler Smith’s World:

Instagram | YouTube | Website 

Continue into Outlier’s Edge World:

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“I equip people to love themselves back to wholeness.” – Suzanne Henwood

Join Niiamah Ashong and Suzanne Henwood for a live coaching conversation. Suzanne’s challenge: the gap between being a fantastic coach and trainer and running a business.

You’ll walk away with:

• Why believing you’re already on the edge keeps you from jumping
• How partnership can become the place you hide
• Why the ask you make in passing enrolls no one

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:06 – Not a traditional coach

04:21 – Zero tolerance standards

08:10 – Acceptance only gets you neutral

10:17 – Radiographer to neuroscience coach

18:26 – Coach versus running a business

20:58 – Thinking you’re on the edge

24:40 – Hiding behind partnerships

25:51 – You’ve already jumped

30:56 – The courageous ask

Enter Suzanne Henwood’s World:

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Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community