Blog

Attract Clients Ready to Commit(Part 2) with Matteo Grosso Ep 443

“Create something that will be so valuable for them that they would go and ask a friend or family member for the money if they needed to.” – Niiamah

Join Niiamah Ashong and Matteo Grosso and listen in on a game-changing discussion about scaling a coaching business to the next level. Walk away with a proven roadmap for attracting an abundance of dream clients.

Welcome to the Outlier’s Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier’s Edge and Sherpa of the World of Difference. On this podcast, you’ll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

–Check out the video episode on Youtube!—

Timestamps

00:00 – Glad to have part two

00:12 – Serve rather than please you

00:40 – Open to life-changing conversation? 

01:15 – Clarify direction & grow business

03:08 – Find solutions as problems arise

04:27 – Don’t make huge investments yet

05:29 – Create something truly valuable 

07:30 – Matteo has tremendous knowledge

08:55 – How to create a waitlist

10:45 – Adapt offer if you have clients

11:37 – Unnecessary pressure to overbuild

12:54 – Seeing from the right perspective

Follow Outlier Edge Socials:

Linkedin | Instagram | YouTube | Facebook | Website

Attract Loyal Customers & Top Talent with an Irresistible Environment (Part 1) with Ryan Ransom | Ep 442

“You put people above profits, you’ve shown them that you can be trusted, and you build bonds with both your guests and your employees.” – Ryan Ransom

Join Niiamah Ashong for an insightful discussion on being a leader worth following. Learn how to build trust and inspire loyalty in your team.

Timestamps:

0:00 Introduction
0:58 Ryan’s background
2:48 Hospitality experiences
6:58 Defining cool
11:57 Make environment irresistible
17:18 Share in the feast
24:50 Be a leader worth following
30:26 Tax reduction
35:13 Getting started tips
40:29 Continuing the conversation
42:32 Ryan’s 20-year message

Enter Ryan Ransom’s World:

Instagram | TikTok | LinkedIn | Youtube | Website

Continue in Outlier’s Edge World:

Facebook |Instagram | LinkedIn | Youtube | Website

Navigating Business in Times of Crisis (Part 1) with Ronawati Wongso | Ep 441

“Everything is nothing instant. It takes time. So be patient, but believe in your vision.” – Ronawati Wongso

Join Niiamah Ashong for a conversation with CFO and business transformation expert Ronawati Wongso. Learn Ronawati’s H.R.S. approach to problem-solving and hear real-world examples of how she turned around struggling companies.

Timestamps:

0:00 – Introduction of Ronawati Wongso
0:39 – Ronawati’s background and education
1:35 – Overview of Ronawati’s experience
2:25 – Ronawati’s key accomplishments
4:58 – Ronawati’s for-profit business
5:40 – Ronawati’s non-profit activities
6:09 – Purposes behind Ronawati’s book
8:33 – Analyzing financial statements
8:58 – Importance of organization structure
9:34 – Assessing operations and processes
9:49 – Evaluating personnel and talent
10:04 – Examining money flow
10:26 – Assessing company culture
10:39 – Evaluating sales and marketing
11:51 – Example: transforming procurement process
16:37 – Example: turning around company
23:08 – Finding root cause problems
27:08 – Implementing integrated solutions
30:01 – The H.R.S. problem-solving framework
32:53 – Key takeaways from examples
38:13 – Ronawati’s advice for future

Enter Ronawati Wongso’s World:

Facebook | Instagram | LinkedIn | Youtube | Website

Continue in Outlier’s Edge World:

Facebook |Instagram | LinkedIn | Youtube | Website

Unlock Exponential Growth with Systems Thinking (Part 2) with Anke Herrmann | Ep 440

“I’d rather you be the only than be the best.” – Anke Herrmann

Join Niiamah Ashong for a vulnerable and insightful conversation with Anke Anke Herrmann about the lessons learned from past entrepreneurial missteps. Hear how embracing automation, compounding, and the right questions can maximize ROI on your unique strengths.

Timestamps:

00:01 Niiamah welcomes outlier Anke Herrmann
03:18 Anke discusses math and business
04:37 Anke automates after front-loading work
05:05 Anke learns cost to acquire customer
07:29 Anke compartmentalized actuarial days
09:36 Niiamah asks Anke’s golden thread
10:31 Anke: more than one way
15:11 Anke wasn’t robust enough before
16:07 Anke wants best, not just different
17:53 Anke starting to apply creativity
21:28 Nothing hidden, constantly celebrated together
21:56 So much more to explore

Enter Anke Herrmann’s World:

Facebook | Instagram | Twitter / X | LinkedIn | Website

Continue in Outlier’s Edge World:

Facebook |Instagram | LinkedIn | Youtube | Website

Turning Financial Fears into Fuel for Growth (Part 1) with Audrey Heesch | Ep 439

“There are things you’re not going to be good at as an entrepreneur, you’re expected to do all of the things. And sometimes you have to do all of the things, especially when you’re starting out, you do have to wear all the hats.” – Audrey

Join Niiamah Ashong for an enlightening conversation with Audrey Heesch about leveraging creativity and delegation to thrive as an unconventional entrepreneur. Don’t miss out!

Welcome to the Outlier’s Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier’s Edge and Sherpa of the World of Difference. On this podcast, you’ll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

–Check out the video episode on YouTube!–

Timestamps

00:00:01 Niiamah introduces the podcast 

00:01:06 Niiamah shares her experience of Audrey

00:03:04 Audrey reflects on Niiamah’s words 

00:05:42 Audrey’s professional journey  

00:12:51 Audrey’s mission with The Graceful Penny

00:16:16 Niiamah reflects on Audrey’s transformation work

00:19:49 Audrey’s offerings at The Graceful Penny

00:24:21 Niiamah sees parallels with her own work

00:26:19 Audrey: Advice for unconventional entrepreneurs 

00:28:12 Defining the “breakeven point”

00:35:34 Audrey’s creativity as an entrepreneur

00:37:37 How to connect with Audrey

00:38:35 Time capsule question for Audrey

00:41:03 Wrapping up the conversation

Follow Outlier Edge Socials:

Linkedin | Instagram | YouTube | Facebook | Website

Shatter Your Limitations (Part 2) with Anthony Raymond | Ep 438

“So many times, I found the thing I didn’t want to do ended up being either the most fun or the most profitable, or the greatest thing in the world.” – Anthony Raymond

Join Niiamah Ashong as he sits down with publishing veteran Anthony Raymond to discuss the life-changing power of stepping through new doors. Be inspired to embrace discomfort and uncertainty in the pursuit of your greatest achievements.

Timestamps:

00:04 Anthony joins conversation again
00:29 Anthony open to playing
00:55 Niiamah here to serve
01:15 What would make this life-changing?
02:04 Easy to lose oneself in work
04:21 Expanding worldview, possibilities
06:21 What’s missing or being avoided?
07:12 Not going through door, comfort
10:54 Finding great people to work with
11:12 Niiamah wants to invite Anthony out
11:34 Anthony’s takeaways from conversation
13:35 Niiamah aims to help Anthony focus
14:41 Follow up to see implementation

Enter Anthony Raymond’s World:

Facebook | Twitter / X | LinkedIn | Youtube | Website

Continue in Outlier’s Edge World:

Facebook |Instagram | LinkedIn | Youtube | Website

Failure: Your Springboard to Success (Part 1) with Matteo Grosso | Ep 437

“Risk is a privilege. Because I can take some risks, some people in the world cannot take risks.” Matteo Grosso

Join Niiamah Ashong in an insightful conversation with Matteo Grosso. Learn how seeing your blind spots and having faith in something bigger than yourself can transform your life.

Welcome to the Outlier’s Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier’s Edge and Sherpa of the World of Difference. On this podcast, you’ll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

–Check out the video episode on YouTube!–

Timestamps

00:00 – Intro, high energy, loves novelty 

00:34 – Research, high quality work

08:47 – Risk is a privilege 

12:19 – Hitting head against rooftop

15:12 – Real differentiator is trust

19:49 – Seeing blind spots, perspectives

25:30 – Comfort zone, perfect image

30:32 – Owning outlier, being authentic

36:04 – Loving feedback, different perspectives

40:13 – Too turbulent, people’s opinions

42:29 – Expertise comes with being seen

44:57 – Perception vs perspective, CIA

48:59 – Have faith in something bigger

Follow Outlier Edge Socials:

Linkedin | Instagram | YouTube | Facebook | Website

Earn What You’re Worth (Part 1) with Jethro Jones | Ep 436

“We’re taught that we have to go through this process; school, job or start a business, yet sometimes it looks really different.” – Jethro Jones

Join Niiamah Ashong as Jethro Jones vulnerably shares his journey of quantifying the value of his exceptional skills and redefining success on his own terms. Be inspired to align your efforts with what energizes you most.

Welcome to the Outlier’s Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier’s Edge and Sherpa of the World of Difference. On this podcast, you’ll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

–Check out the video episode on Youtube!–

Timestamps:
00:01 Intro
01:15 Jethro’s passion for learning
06:17 Jethro’s career journey
12:16 Jethro’s desire to write
16:23 Jethro’s multiple interests/businesses
21:13 Following the “easeful” path
26:48 Quantifying curriculum writing experience
33:55 Advice for pursuing passions
36:22 Differentiating easy vs easeful
38:47 Leveraging strengths as leader
41:39 Bridging gaps with Jethro Jones.es
43:41 Example of effective collaboration
46:49 Voice dictation for writing
51:05 Jethro’s insights and outsite
51:27 How to connect with Jethro

Enter Jethro’s World:

IG: @jethrojones
X: @jethrojones
LinkedIn: @jethrojones
YT: @jethrojones

Follow Outlier Edge (@outliersedge) Socials:

Linkedin | Instagram | YouTube | Facebook