“Instead of asking how do we get Scott into 10 rooms at once, maybe the better question is how do we make the room Scott is already in 10 times bigger.” – Scott Eddy
Join Niiamah (@niiamahashong) and Scott Eddy the hospitality brand strategist who has never pitched a client in his life. Scott came in wanting more impact without more calendar, and without diluting the thing that made people pay attention in the first place. What surfaced was the belief underneath it, that value drops the second he is not personally in the room.
Three things you take away:
- Attention is not shortening. It is being earned or it is not.
- You do not need ten versions of you. You need one room ten times bigger.
- If your brand cannot live on a website, neither can your culture.
Timestamps:
00:00 – Welcome to Outlier’s Edge Live
01:10 – Attention is earned, not shortening
02:17 – Meta engineers what you watch
06:11 – Giving as the growth engine
14:41 – Impact, income, or identity
16:29 – You can’t scale soul
19:17 – The Disney exception
22:03 – Principles scale, personality doesn’t
29:32 – The fear of letting go
34:36 – Make the room 10x bigger
Enter Scott Eddy’s World:
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Continue into Outlier’s Edge World:
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