Niiamah Ashong

“If we’re in a foxhole together, you have my right side. I never ever ever have to worry about my right side.” — Len

Join Niiamah Ashong and Len May for a live coaching session. Len built a company to find root cause. Genetics, biomarkers, real prevention instead of another pill. Then he spent years treating a symptom inside his own leadership team. This session covers what happens when equity fails to produce ownership. What a partner actually is, as opposed to a person you like. And why the same conversation, repeated for years, is never a communication problem.

Three things leaders take from this one:
– Equity does not buy ownership behavior. If you keep re-incentivizing, the incentive was never the issue.
– If you have to check your right side, you do not have a partner.
– The conversation you keep having is the diagnosis.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
03:38 – What Len Is Building
19:47 – Naming His Own Root Cause
24:12 – How Can I Help
36:43 – The Question Nobody Asked
37:47 – Partner Or Employee
43:20 – The Foxhole Test
51:44 – Treating A Partner Like Staff
54:10 – Push Versus Pull
58:05 – Raise The Bar

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“It’s not that you’re perfect 100% of the time. It’s that when you step out of integrity with yourself, and you’re aware of it, you go in and you clean it up.” — Niiamah

Join Niiamah Ashong and Greg Viti for a live coaching conversation. Greg can create demand anywhere. He walks into a hardware store and leaves with business. He has a seventy-unit building in play,and family money is circling a highrise. He is also still writing his own contracts. This session goes after the reason the cheap work never leaves a leader’s desk. It is not time. It is not the absence of good people. It is comfort.

What you will take from it:

• Why you keep the work you are best at, and why that is the exact work that has to go
• The difference between operations and administration, and why naming the role wrong installs your own ceiling
• Your constraint is not opportunity. It is how much can move through you.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:51 – The business is already waiting

02:05 – Hard to help through gloom

03:36 – The friend who coached him young

06:27 – Building a team now

09:30 – Feedback is a gift

17:47 – Letting go of control

21:07 – Fifty dollar an hour work

21:47 – Handing the paperwork to Susan

23:15 – Operations is not administration

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“Ask for what you want, not what you think you can get.” – Niiamah

Join Niiamah Ashong and J Mase III. J Mase is a poet, filmmaker, and immersive world designer building a ten-year project. The music is written. The workshop is staged. The money is not there. This session gets into what happens when a leader keeps applying for funding instead of asking for it, and what it costs to size your vision to what someone else can already picture.

What you take away:
– Why the size of your ask gets decided before you open your mouth
– How to build the world before the money arrives
– What one project big enough to hold all of you does that five good ones never will

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
02:48 – What A Cultural Worker Is
12:08 – What Would Make This Life-Changing
18:00 – One Project, Ten Years
26:15 – A Hundred Thousand A Week
29:30 – A World Of Mundane Lives
32:39 – Model The Future Now
33:30 – The MacKenzie Scott Ask
35:15 – Have You Actually Asked
52:34 – Build The Audience First

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“You have the one thing that AI will never have. You’re actually human.” – Niiamah

Join Niiamah Ashong and Elaine for a live coaching session. Elaine has spent decades helping caregivers carry what most people never see. Then the funding disappeared and the business went with it. This session is about what happens next.

What you’ll take away:
– Three customers is the same as zero. Name the one who pays.
– The care that stops at your customer never reaches the person writing the check.
– Fun is not a reward for later. It is the signal telling you where your leverage already is.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
04:40 – What would change everything today
05:00 – “I want to be human”
12:34 – The business that disappeared overnight
19:04 – Three customers, no named buyer
32:55 – Where the care goes cold
43:13 – “I’m stuck”
49:36 – Rebuilding in COVID was fun
59:50 – Like digging post holes
1:06:11 – The doors already open

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“I think you’re playing for the middle of the road right now, and you’re getting middle-of-the-road results.” Niiamah

Join Niiamah Ashong and David Reich for a live coaching session on the gap between being good in the room and getting into the room. David has performed magic since he was twelve, taught at Harvard and MIT, and has a TED talk. He still cannot bring himself to ask for a real fee.

What you take away:
– Every conversation you enter as the seller is a request. The reversal is one sentence long.
– Hedging your bets is how you guarantee the middle of the road, in pricing and everywhere else.
– Confidence you only feel after the sale is confidence that never gets you hired.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
00:43 – The magician who went corporate
06:23 – Candid, authentic, and vulnerable
11:10 – Why haven’t I heard of you
15:23 – Spray, pray, and carpet bomb
18:11 – Take me to twelve years old
22:47 – Every room he walks into
26:15 – Selling from the wrong seat
32:34 – You are in the seller position
36:18 – Playing for the middle of the road

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“Honor every instance of you, rather than just the instance that’s living right now.” — Niiamah

Join Niiamah Ashong and Michelle Masters, author of Wired for Money (wiredformoney.com) and the teacher behind wiredformagic.com. This one goes at the wiring underneath money, worth, and identity. Beliefs do not live in the conscious mind, which is why conscious effort never reaches them. Michelle has been changing them at the root since 1994.

Then the conversation turns on her. What happens to a leader who has stayed quiet for thirty years right as the work demands she be seen.

Three things you leave with:

– Affirmations stack on top of the old loop. They never replace it.

– You are not a project. Box ticked. The only live question is what you want.

– The parts you leave outside the room are what make the work lonely.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

10:46 – Finding the work at 32

16:37 – You will change the world

20:51 – Old wiring in the basement

28:02 – Box ticked already, what now

34:28 – The name that called her

42:38 – Vastness versus the boutique identity

46:00 – Quiet a lot and lonely

49:30 – Who wrote earth’s rules

53:29 – What is this Michelle for

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“I’ve been so obsessed with outcomes and achievements and performance that it gets in the way of actually really listening to what’s wanting to emerge.” — Mike Robbins

Join Niiamah Ashong and Mike Robbins for a live coaching session. Mike has spent 26 years at the top of his field. Five books. Stages at Google, Wells Fargo, Microsoft. Drafted by the Yankees out of high school and by the Royals out of Stanford. Something else has been trying to come out of him for two years. He has been clearing space for it since last fall and has planted nothing. This session goes after why.

What you get:

– Why getting good at something quietly removes your permission to begin anything else

– The reason “new” is the word keeping you at zero, and what replaces it

– How to tell which season you are actually in, so you stop doing spring work in winter

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

02:06 – Something new wants to emerge

05:20 – Drafted twice then the injury

08:33 – The website names his past

12:23 – Starting at the beginning again

17:40 – Banned from doing anything new

18:21 – What your younger self says

25:40 – Market share does not matter

35:12 – Clearing space and planting nothing

41:23 – The two outsights land

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“None of us were born in business, we’re born to live.” – John Nieuwenburg

Join Niiamah Ashong and John Nieuwenburg. John is seventy-two. He keeps twenty-five to thirty clients, works three and a half days a week, and turns the rest away. He tripled the business after 2018 and then chose to stop.

This session sits on the order of operations most leaders run backwards. Decide the life. Work out what would have to be true about the business for that life to exist. Build only that. It also names what stops leaders from doing it, and it is not the plan.

Three things you take with you:

• Visions are not authored. They arrive, and curiosity is what keeps you in the room when one does.
• The owner is the ceiling. All business coaching is personal coaching in disguise.
• Most leaders quit at six months because the root canal is fixed and a toothache is survivable.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

04:42 – Seventy two and turning clients away

06:27 – What that answer actually costs

11:40 – The purpose of a business

13:32 – Why he is happy

15:15 – A backyard in Phoenix

19:40 – Insatiable curiosity as the trait

23:28 – Eldest of eight, always a teacher

32:12 – The business needs a better owner

35:07 – Root canal, then toothache

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