June

The Soul of a Business | Ross McDaniel | Ep 929

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“Each no actually brings a return. It solidifies with your team that our standards are not to be compromised.” — Ross McDaniel

Join Niiamah (@niiamahashong) and Ross McDaniel; founder of FencePost, a digital marketing agency helping local service businesses grow profitably in cities across America, for a roundtable that goes way beyond business tactics. 

Ross shares how staying stuck in Augusta, Georgia shaped his entire mission. They dig into why-driven leadership, character-based client selection, values that actually drive behavior, and why saying no to the wrong clients is one of the most profitable moves you’ll ever make. Niiamah also shares the raw origin story behind the 3% Collective and why he’s done playing small. 

If you’re building something that matters, this one’s for you. 🔥

Timestamps:

0:00 Intro: Ross joins the roundtable

1:51 Ross on being accidental entrepreneur

4:43 FencePost origin — Augusta, Georgia

8:37 Why acts as business guardrails

15:59 Marrying mission with real results

20:06 Saying no has a financial return

24:33 Core values that drive team behavior

36:09 Trellis Coffee Bar and AEO reveal

39:07 Niiamah shares the 3% Collective origin

44:18 How to connect with Ross and FencePost

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Turning Your Experience Into Expertise | Menna Olvera, Emily Mears, Abby Goldberg, Mark Hayward | Ep 928

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“Your own life experience is real. If you’re able to take that and bottle it to share it, that’s authentic.” – Menna Olvera

Join Niiamah (@niiamahashong) and four game-changing outliers: Menna Olvera, Emily Mears, Abby Goldberg, and Mark Hayward for a motivating roundtable on leading with courage, monetizing authentically, and turning your unique story into impact. From building nonprofits to disrupting the wellness industry, this episode is packed with hard-won lessons, real talk on leadership, and powerful new strategies for sharing your message. Perfect for entrepreneurs, creatives, and anyone ready to play a bigger game. Like, subscribe, and leave your insight or question in the comments!

Timestamps:

00:00 Lawyer’s Journey: Marketing & Resilience

10:41 “Commitment and Truth-Telling Energy”

17:31 “Critique of Wellness Industry Practices”

24:43 “Authentic Monetization Conversations”

30:31 “Monetization Concerns and Liability”

32:32 Evolving Corporate Skills for Business

40:09 “Podcasting: Authentic Long-Form Medium”

44:27 Clarity in Message and Purpose

47:02 “Gratitude and Purposeful Growth”

Enter Menna Olvera’s World:

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Enter Emily Mears’ World:

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Enter Mark Hayward’s World:

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Move From the Sidelines Into the Arena of Impact | Axel Meierhoefer, Gabriel Cousens | Ep 927

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“Curiosity is the fuel, not just for one thing, but for every level.” – Axel Meierhoefer

Join Niiamah (@niiamahashong) and guests Axel Meierhoefer and Gabriel Cousens for a wisdom-packed live roundtable on Outlier’s Edge. Hear how world-class leaders turn friction into fuel, master their craft, and live aligned with passion and destiny. We get real on risk, presence, and why outliers don’t settle for average. Step into your next level of aliveness and impact as we break down entrepreneurship, holistic health, and doing what’s meaningful, always.

Timestamps:

00:00 Meet the outlier guests

01:00 Axel’s game: real estate

02:20 Gabriel’s holistic wisdom

05:15 Getting off the sidelines

07:50 Passion vs destiny explored

11:30 Community impact stories

14:25 Navigating friction for growth

16:41 Balcony and stage metaphor

18:04 Wild ways of taking action

20:00 Mastery, research, real experience

23:04 Outlier standard of excellence

Enter Axel Meierhoefer’s World:

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Enter Gabriel Cousens’ World:

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Your Obvious Skill Is Your Biggest Edge | David Homan | Ep 945

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“Everyone thinks that by doing it differently, you’re doing it wrong until you’re proven otherwise.” — David Homan

Join Niiamah (@niiamahashong) and David Homan as they break open the real meaning of power, community, and what it actually takes to build something the world has never seen before. David has built a global network of 2,600+ connectors across 189 cities in 35 countries without charging a dollar and is now turning 25 years of relationship intelligence into a startup that could rebuild the world through trust. This one will change how you see your own network.

Timestamps:

0:00 David Homan enters the edge 

0:52 Power defined by community 

1:47 25 years of battle scars 

4:35 Ownership as a superpower 

9:45 When goodwill hits a wall 

13:35 Composer meets connector 

17:58 Every innovation broke norms 

20:51 Outlier advantage explained live 

29:21 Navigating uncertainty with power 

37:52 The network, the startup, the ask

Enter David Homan’s World:

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The Courage to Pursue & Achieve More Even Against the Odds | Aleksandra Gajer | Ep 926

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“When you’re walking forward, the path appears.” – Aleksandra Gajer

Join Niiamah (@niiamahashong) and Dr. Aleksandra Gajer as they pull back the curtain on what it truly means to lead and live as an outlier. Dive into real stories of overcoming adversity, carving your own path from ground zero, and rethinking health, success, and possibility. If you’ve ever felt called to “more,” this episode gives you the roadmap, from facing doubt and regulating your nervous system to building success when the odds are stacked. This is not theory, this is real, tested wisdom for creative leaders, high performers, and difference-makers.

Timestamps:

00:00 – Opening and guest intro

02:40 – Purpose behind helping others

06:41 – Overcoming trauma and burnout

12:05 – Buying a practice against odds

15:10 – Self-doubt and “meant for more”

21:52 – Power of gratitude and receiving

31:29 – Upper limits and being unsafe

39:50 – How to connect with Gajer

41:14 – Authenticity and lasting insight

Enter Aleksandra Gajer’s World:

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Real Challenges & Triumphs of Pushing Past the Status Quo | Alicia Ontiveros, Andrea Riposati | Ep 925

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“Emotions teach us something. If we’re blocking emotion, it’s like, why are we even here as humans?” – Alicia Ontiveros

Join Niiamah (@niiamahashong), Alicia Ontiveros and Andrea Riposati for a real talk about creating and leading at the outlier edge. Discover how to turn empathy, emotion, and intuition into your most powerful business assets. We break down why asking “why not” opens even bigger possibilities, how embracing every part of yourself unlocks leadership, and why honoring family still matters for world-class outliers. If you want to build, create, and truly lead—this one’s for you.

Timestamps:

00:00 Meet The Outlier Guests 

01:15 Alicia’s Me Versus Me Game 

02:35 Andrea’s Genomics Mission 

04:04 Perspective Fuels Creativity 

05:09 Positive Future Mindset 

07:49 Unlocking Team Superpowers 

10:11 Trusting Creative Intuition 

14:31 Leading With Empathy 

18:38 Honoring Whole Selves 

24:06 Projects Beyond Your Comfort 

Enter Alicia Ontiveros’ World:

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Enter Andrea Riposati’s World:

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Embrace Setbacks and Become Who You’re Meant to Be | Eric Grafstrom & Hyacinth Tucker | Ep 924

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Own your next level inside Outlier’s Edge (free): https://skool.com/outlier 

“No one comes back and says, one of the greatest lessons in my life was when I graduated with honors. It’s the hard stuff that forms you.” – Eric Grafstrom

Join Niiamah (@niiamahashong), Eric Grafstrom, and Hyacinth Tucker for an unfiltered conversation about how outliers turn setbacks into wins. Discover how a small act of kindness grows into community impact, why grit beats perfection, and what true leadership looks like behind the scenes. If you’re ready to level up your results, embrace discomfort, and unleash your outlier edge, don’t miss this episode.

Timestamps:

00:00 Meet The Outliers Live 

01:06 Eric’s Outlier Journey Start 

02:02 Hyacinth’s Laundry Impact Story 

03:30 Outlier Thinking Explained 

05:36 Eric On Embracing Creation 

08:07 Grace For The Long Game 

14:43 Favorite Failures Shared 

20:10 What Grit Means Today 

28:48 Risks Hats Haircuts Tattoos 

34:24 Show Up As Your True Self

Enter Eric Grafstrom’s World:

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Enter Hyacinth Tucker’s World:

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Find Your Soul Purpose Fast | Moon Cho | Ep 923

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“You are unconditionally worthy and lovable regardless of whether you have those things or not.” – Moon Cho

Join Niiamah (@niiamahashong) and Moon Cho @yinandyangliving for a raw, soul-stirring roundtable on real purpose, overcoming external traps, and building a life that’s truly yous. In this conversation, you’ll hear Moon’s journey from loss to spiritual leadership, and how aligning with your “energetic blueprint” unlocks both fulfillment and success. Expect practical strategies for creators, leaders, and outliers ready to break the cycle of self-comparison, find courage in mistakes, and live with power and intention.

Timestamps:

00:00 – Roundtable open, intro energy

01:12 – Moon’s origin story, loss

05:58 – Niiamah on alignment, soul

08:32 – Material vs. spiritual focus

12:16 – Trapped by outside success

14:42 – Who’s driving your life?

16:44 – The pain of “having it all”

19:02 – Spirituality changes decisions

21:15 – Take the purpose challenge

23:31 – How Moon found her “why”

27:20 – No bad decisions lesson

Enter Moon Cho’s World:

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