June

“You have the one thing that AI will never have. You’re actually human.” – Niiamah

Join Niiamah (@niiamahashong) and Elaine for a live coaching session. Elaine has spent decades helping caregivers carry what most people never see. Then the funding disappeared and the business went with it. This session is about what happens next.

What you’ll take away:
– Three customers is the same as zero. Name the one who pays.
– The care that stops at your customer never reaches the person writing the check.
– Fun is not a reward for later. It is the signal telling you where your leverage already is.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
04:40 – What would change everything today
05:00 – “I want to be human”
12:34 – The business that disappeared overnight
19:04 – Three customers, no named buyer
32:55 – Where the care goes cold
43:13 – “I’m stuck”
49:36 – Rebuilding in COVID was fun
59:50 – Like digging post holes
1:06:11 – The doors already open

Enter Outlier’s Edge World:

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“I think you’re playing for the middle of the road right now, and you’re getting middle-of-the-road results.” Niiamah

Join Niiamah (@niiamahashong) and David Reich for a live coaching session on the gap between being good in the room and getting into the room. David has performed magic since he was twelve, taught at Harvard and MIT, and has a TED talk. He still cannot bring himself to ask for a real fee.

What you take away:
– Every conversation you enter as the seller is a request. The reversal is one sentence long.
– Hedging your bets is how you guarantee the middle of the road, in pricing and everywhere else.
– Confidence you only feel after the sale is confidence that never gets you hired.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
00:43 – The magician who went corporate
06:23 – Candid, authentic, and vulnerable
11:10 – Why haven’t I heard of you
15:23 – Spray, pray, and carpet bomb
18:11 – Take me to twelve years old
22:47 – Every room he walks into
26:15 – Selling from the wrong seat
32:34 – You are in the seller position
36:18 – Playing for the middle of the road

Enter Outlier’s Edge World:

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“Honor every instance of you, rather than just the instance that’s living right now.” — Niiamah

Join Niiamah (@niiamahashong) and Michelle Masters, author of Wired for Money (wiredformoney.com) and the teacher behind wiredformagic.com. This one goes at the wiring underneath money, worth, and identity. Beliefs do not live in the conscious mind, which is why conscious effort never reaches them. Michelle has been changing them at the root since 1994.

Then the conversation turns on her. What happens to a leader who has stayed quiet for thirty years right as the work demands she be seen.

Three things you leave with:

– Affirmations stack on top of the old loop. They never replace it.

– You are not a project. Box ticked. The only live question is what you want.

– The parts you leave outside the room are what make the work lonely.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live 

10:46 – Finding the work at 32 

16:37 – You will change the world 

20:51 – Old wiring in the basement 

28:02 – Box ticked already, what now 

34:28 – The name that called her 

42:38 – Vastness versus the boutique identity 

46:00 – Quiet a lot and lonely 

49:30 – Who wrote earth’s rules 

53:29 – What is this Michelle for

Enter Outlier’s Edge World:

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“I’ve been so obsessed with outcomes and achievements and performance that it gets in the way of actually really listening to what’s wanting to emerge.” — Mike Robbins

Join Niiamah (@niiamahashong) and Mike Robbins for a live coaching session. Mike has spent 26 years at the top of his field. Five books. Stages at Google, Wells Fargo, Microsoft. Drafted by the Yankees out of high school and by the Royals out of Stanford. Something else has been trying to come out of him for two years. He has been clearing space for it since last fall and has planted nothing. This session goes after why.

What you get:

– Why getting good at something quietly removes your permission to begin anything else

– The reason “new” is the word keeping you at zero, and what replaces it

– How to tell which season you are actually in, so you stop doing spring work in winter

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

02:06 – Something new wants to emerge

05:20 – Drafted twice then the injury

08:33 – The website names his past

12:23 – Starting at the beginning again

17:40 – Banned from doing anything new

18:21 – What your younger self says

25:40 – Market share does not matter

35:12 – Clearing space and planting nothing

41:23 – The two outsights land

Enter Outlier’s Edge World:

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“None of us were born in business, we’re born to live.” – John Nieuwenburg

Join Niiamah (@niiamahashong) and John Nieuwenburg. John is seventy-two. He keeps twenty-five to thirty clients, works three and a half days a week, and turns the rest away. He tripled the business after 2018 and then chose to stop.

This session sits on the order of operations most leaders run backwards. Decide the life. Work out what would have to be true about the business for that life to exist. Build only that. It also names what stops leaders from doing it, and it is not the plan.

Three things you take with you:

• Visions are not authored. They arrive, and curiosity is what keeps you in the room when one does.
• The owner is the ceiling. All business coaching is personal coaching in disguise.
• Most leaders quit at six months because the root canal is fixed and a toothache is survivable.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

04:42 – Seventy two and turning clients away

06:27 – What that answer actually costs

11:40 – The purpose of a business

13:32 – Why he is happy

15:15 – A backyard in Phoenix

19:40 – Insatiable curiosity as the trait

23:28 – Eldest of eight, always a teacher

32:12 – The business needs a better owner

35:07 – Root canal, then toothache

Enter Outlier’s Edge World:

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“This discomfort is not a bad thing, it just is.” — Niiamah

Join Niiamah (@niiamahashong) and Shirley Billigmeier for a live Outlier’s Edge conversation about what your impulses are actually telling you. Most leaders treat discomfort as a state to end. Shirley makes the case that it’s a message with content in it, and that the reason you never hear it is that your fix works too well. She’s been on this since the early 70s, roughly two decades before medicine named the gut brain, after a PhD program refused to let her cross lanes, and she went out alone anyway.

Three things you’ll take away:

– The urge to act is the flashing light. The information is underneath it.

– Encouragement does nothing under pressure. Inventory what’s actually true instead.

– The signal you think you lost is unlistened to, not gone.

Timestamps:

00:00 – Welcome to Outlier’s Edge

00:58 – The chatter she couldn’t shut off

02:58 – Refused a PhD, went alone

05:10 – Building one person at a time

08:06 – The hardest part named

09:59 – Niiamah asks for her discomfort

10:54 – She reframes it as message

12:03 – The student texts instead

13:15 – Truth-based, not affirmations

17:58 – He answers four instantly

Enter Outlier’s Edge World:

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“Once we share it, it loses its power.” Cathy Nesbitt

Join Niiamah (@niiamahashong) and Cathy Nesbitt for a live coaching conversation. Cathy has built a global movement and confirmed with the founder of Laughter Yoga that nobody on earth is doing the thing she believes she was made for. She still has not started it. Six years. This session goes after why.

What you get:

▸ Why the obstacle a leader names out loud is almost never the real one

▸ What it costs to put the true answer on the form instead of the acceptable one

▸ How confirmed proof of a wide open space can sit untouched for years

Timestamps:

00:00 – Welcome to Shape Your World Live

03:20 – The vision from the forest

06:00 – Be moved or lead nothing

07:50 – What she wants to build

08:54 – Laughter is not comedy

12:06 – Serving bigger is a dodge

16:17 – The cell phone excuse

18:45 – Left it off the form

29:13 – Where the guilt is running

52:25 – What she takes away

Enter Outlier’s Edge World:

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“It’s not about doing 10 times more, it’s just like receiving 10 times more.” — Niiamah

Join Niiamah (@niiamahashong) and Wayne Veldsman for a live coaching conversation about the cost of being the hardest worker in the room. Wayne builds legacy for a living. He runs marketing for nonprofits and coaches the leaders inside them. A client recently told him he works harder than anyone she knows. He took it as a compliment for about two days. This session sits inside what that praise actually measures, what over-delivery costs when nothing captures it, and what a goal has to look like before effort stops working as a strategy.

Three things you leave with:
– Effort is not evidence. Being the hardest worker proves nothing moved.
– 10x and 10% are the same question asked from opposite ends.
– Doing more for free is a business model, not generosity.

Timestamps:

00:00 – Welcome to Outlier’s Edge
01:53 – Legacy is what happens today
06:42 – Mental, physical, financial daily check
11:28 – The coaching starts here
18:34 – His limiting belief about money
23:15 – “You work harder than anybody”
28:50 – Seems like you do nothing
29:02 – Ten times or ten percent
32:14 – Receiving more, not doing more
45:50 – Hard work cannot be enough

Enter Outlier’s Edge World:

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