Niiamah Ashong

Coaching a Therapist Who Sold 3 Companies to Take Her Product to 100 Mil High-Stress Pros | Dr. Jeannelle Perkins | Ep 1017

September 9, 2026 by Niiamah Ashong

“Resilience is not something you’re born with. It’s something you build.” — Dr. Jeannelle Perkins

Join Niiamah Ashong and Dr. Jeannelle Perkins for a live coaching session on freedom, funding, and the price of playing by someone else’s rules. A therapist of 25 years who built and sold three companies is now funded for the first time. The money arrived. The speed disappeared. This session goes after why.

What you’ll take away:

• Resilience is built in the good seasons, not only forged in the hard ones
• Capital can quietly cost you more freedom than it buys you
• A hundred teams can build your product. None of them carry your alpha

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
02:00 – Resilience is built, not born
06:15 – Brushing your teeth is resilience
16:48 – The identity she’s protecting
19:43 – Three exits moved at lightspeed
21:36 – The freedom she traded away
28:56 – “It’s so small”
32:08 – “I think I frightened them”
44:58 – Nobody else has your alpha
46:21 – Sitting with the word freedom

Enter Dr. Jeannelle Perkins’ World:

Facebook | Instagram | TikTok | Website

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Coaching a Global Keynote Speaker Build Groups That Run Without Her | Meridith Elliott Powell | Ep 1015

September 8, 2026 by Niiamah Ashong

You will find the opportunity when you can focus your energy on what you can control.” — Meridith Elliott Powell

Join Niiamah Ashong and Meridith Elliott Powell for a live coaching conversation about what happens when your message outgrows your calendar.

Meridith has spent 11 years researching why some people thrive in uncertainty while most struggle. She arrived with one question: how do you reach more people when reaching people still requires you.

Three things leaders will take:

Clarity is rarely the bottleneck. Meridith described her 2029 in ninety seconds, then admitted none of it exists yet.
Push energy asks how do I get them. Pull energy asks where the demand already lives.
The mechanism you need is usually the one you already stand on.

Timestamps:

00:00 – Welcome Outlier’s Edge Live

01:40 – Uncertainty always leads to opportunity

06:02 – When business becomes a calling

09:32 – Only so much of me

11:05 – Fantasy Future Now begins

15:00 – Grind to flywheel

18:47 – None of it exists yet

22:06 – Push energy versus pull energy

23:06 – The easy lift from stage

28:58 – The solo warrior named

Enter Meridith Elliott Powell’s World:

Facebook | Instagram | YouTube

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Coaching a Speaker Go From 25 Gigs to 100 | John K. Coyle | Ep 1014

August 22, 2026 by Niiamah Ashong

“I have all these people I know, and I’ve never asked for help ever from anybody.” – John K. Coyle

Join Niiamah Ashong and John K. Coyle for a live coaching session. John is a five-time TEDx speaker, a former world-ranked speed skater, and the author of Design for Strengths. He has never lost a room in ten years. He has also never asked anyone for anything. This session goes at the gap between being excellent and being known. It looks at what happens when the athlete’s operating system, head down and work harder, hits the ceiling of a business that runs on other people. And it takes apart the difference between a small ask that stalls and a large ask that moves.

Three things leaders take away:
– The bigger ask is the easier ask. Small requests feel like begging. Large ones feel like a gift.
– Fixing your weaknesses is how you go backward. John has the record to prove it.
– You cannot read your own label from inside the jar. Expertise does not exempt you.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
00:46 – Twelfth to thirty-fourth in two years
02:33 – Your strength has a weakness attached
04:28 – Small moments reset your trajectory
07:03 – The accidental exponential life
08:13 – Risk is the memory driver
11:52 – Twenty-five gigs to a hundred
13:36 – Ten years without a follow-up
14:01 – Eighty percent saw him live
15:48 – You do not need help

Enter Outlier’s Edge World:

Coaching a Consultant Go From 1,000 Owners to One Institution | Andrew Frazier | Ep 1013

August 21, 2026 by Niiamah Ashong

“We cannot solve high-level problems from the low level and hope it trickles its way up.” — Niiamah

Join Niiamah Ashong and Andrew Frazier. Andrew wants to do for small business growth what the credit score did for banks. He has the framework. He has seventeen years and a thousand business owners behind it. He is still pitching one advisor at a time. This session goes after the gap between the size of the ambition and the size of the entry point.

What you will take away:
– Clarity is rarely the bottleneck. Courage is. You already know the path you are avoiding.
– You cannot solve a high level problem from the low level and hope it trickles up. Match the entry point to the outcome.
– Every plan built entirely around you has a ceiling shaped like you. How do I becomes how do we.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
02:00 – The credit score for small business
05:05 – What would make this life changing
06:07 – Not clearer. More courageous
11:50 – This is not the edge
16:08 – Nobody in an emergency needs to understand
22:38 – Don’t go after the giants
25:17 – What governs the institutions
39:39 – What level are you prepared to lead
43:58 – Does it need to be you

Enter Outlier’s Edge World:

Coaching a Podcast Host With 300 Guests Fill His First Room | Ed Brenegar | Ep 1012

August 20, 2026 by Niiamah Ashong

“The act of invitation is changing the world.” – Niiamah

Join Niiamah Ashong and Ed Brenegar. Ed has built a forty-year career on introducing people to people. Approaching three hundred unscripted conversations with local leaders nobody has heard of. He wants one percent of the world taking personal initiative in their own communities. He has never once asked any of them to host him. This one goes at the ask, the product underneath the format, and what has to change in the design when the number you picked is bigger than your calendar.

– Waiting to be invited is a decision, not a strategy.
– You are not selling the format. You are selling people being seen.
– If it only works when you are in the room, it is a schedule, not a movement.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
01:00 – Three hundred strangers, no celebrities
03:07 – One percent of the world
13:33 – What would make this life-changing
16:23 – You are not selling conversation
20:06 – This vision is too small
24:14 – You are not asking people
25:27 – Niiamah introduces Ed out loud
32:06 – Invite yourself to the first
44:50 – Do not become the bottleneck

Enter Outlier’s Edge World:

Coaching a 24 Year Coach Replace the Leads Google Took | Jae Gruenke | Ep 1011

August 19, 2026 by Niiamah Ashong

“Leads just plunged, and you know, without a parachute, and I can’t find a way to get lift again.” – Jae Gruenke

Join Niiamah Ashong and Jae Gruenke. Jae has spent 24 years teaching runners to stop fighting their bodies. First-timers to Olympians. Then search changed, and the leads stopped. This session is not about leads. It is about what happens when a master loses the felt sense of her own business, keeps translating herself down to be understood, and starts making every decision from a defensive crouch.

Three things you leave with:
– You cannot steer a business you can no longer feel. Get the sense back before you pick the tactic.
– The method you sell is the method you are refusing to use on yourself.
– Being found is not a gift. It is a move you have not made yet.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
05:39 – What would make this life-changing
06:56 – Your business as your body
09:28 – The cliff in November 2024
11:01 – Not really is not zero
20:08 – Gates of the Greats
30:46 – AI erased what mattered most
32:58 – A gift outside her control
37:52 – Learning to speak runner
51:33 – Out of the crosshairs

Enter Outlier’s Edge World:

Coaching a Keynote Speaker Double His Bookings to 24 | John Livesay | Ep 1010

August 18, 2026 by Niiamah Ashong

“You no longer have to play their game.” — Niiamah

Join Niiamah Ashong and John Livesay, the keynote speaker they call the Pitch Whisperer and author of The Sale Is in the Tale. John came in wanting to double his keynotes. What surfaced was the position underneath the number. A leader who says yes to almost everything because he does not believe the next one is coming. This session goes after the gap between the game you brought and the game actually available to you.

Three things you leave with:
• The goal you name out loud is usually one level too low
• The genius people pay you for is the one you never turn on yourself
• Imposter syndrome is an altitude reading, not a defect

Timestamps:

00:00 – Welcome to Outlier’s Edge Podcast
01:17 – The self-esteem roller coaster
07:05 – Invisible, interesting, irresistible
13:25 – He wants to double keynotes
14:39 – Bureaus, referrals, and the block
22:14 – Answering the question too low
23:45 – Fifty requests, not twenty-four
29:56 – Never let himself think that
34:46 – The imposter voice shows up
41:20 – The quest is on

Enter Outlier’s Edge World:

Coaching a Founder Who Reached 90M People Finally Gather Them | Marc Champagne | Ep 1009

August 17, 2026 by Niiamah Ashong

“If he’s not getting anything out of this, it is work only.” — Niiamah

Join Niiamah Ashong and Marc Champagne, author of Personal Socrates and host of Behind the Human. Marc has put his work in front of ninety million people. He does not count a single one of them.

This session goes after the gap between reach and return. What happens when a leader builds something enormous and receives nothing back from it. Why the mind ends up choosing the direction instead of executing it. And what the unscalable move looks like when the scalable one is quietly draining you.

What leaders take from this:
– Reach is not return. Millions touched, zero gathered.
– Refusing to count what you built means every goal restarts at zero.
– The move that does not make sense on paper is usually the one that pays.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live
02:29 – Where Mental Fitness Came From
09:31 – The 250 Million Goal
11:22 – The 90 Million He Discounts
13:40 – What Do You Lose
17:15 – Give Your Mind a Rest
18:13 – Heart Fitness Enters the Room
25:25 – The Mind Runs Everything
29:53 – How Often Do You Gather
39:57 – Artist Inside a Business System

Enter Marc Champagne’s World:

Konect

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