Niiamah Ashong

“It’s not about who you talk to. It’s about what they’re talking about.” – Henrik De Gyor

Join Niiamah Ashong and Henrik de Gyor, author of nine books and host of nine podcast series, with a tenth of each in production.

This one goes at leverage. Henrik built a career on curiosity, solved client problems so completely that they never needed him again, and capped himself at three clients at a time. The conversation opens on identity and too many hats. It does not end there.

What you take away:

• Boredom is a signal about the work, not a flaw in you
• Solving problems permanently can quietly cap your own income
• Some ceilings are the vehicle, not the effort

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

08:28 – He automated himself out

20:56 – Too many hats

30:07 – If you hired yourself

33:24 – Three clients, twelve a year

34:29 – The fear underneath

40:50 – Not life changing yet

46:56 – Being who is needed

48:26 – A lexicon of labels

51:53 – Stop optimizing the car

Enter Henrik De Gyor’s World:

Website

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“What’s the point of a safety net if I have to still play it safe?” – Niiamah

Join Niiamah Ashong and Noah Kaufman a 23-year emergency physician who walked out of the hospital system and opened KaufCare, an advanced urgent care in Denver with published prices and no insurance.

This one sits on availability. What it costs a leader to be reachable by everyone. Why a man built entirely around care hears no as the withdrawal of it. And what is actually running when you say yes to every request that comes at you.

Three things to take with you:

• Saying yes to everyone is reputation management, not opportunity management
• The real filter: how does this help me serve the people I already committed to
• You do not need someone else’s better idea. You need to trust the one you already have

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:03 – Twenty three years, then out

04:18 – One hundred hour weeks, loved

09:20 – My clinic is my masterpiece

16:40 – Audience out, coaching starts here

21:43 – He’s too busy for me

29:33 – What if no is care

30:11 – Hates ignoring, hates being ignored

35:53 – The filter he builds himself

46:18 – Stop looking under every rock

Enter Noah Kaufman’s World:

Facebook | Instagram | TikTok | X | LinkedIn | YouTube | Website

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“There’s no Google map to tell you how to get to your vision.” — Albert Zbily

Join Niiamah Ashong and Albert Zbily for a live coaching session that goes at the question underneath the growth question. Albert has 700 teams, 30,000 players, and eight World Cups behind him, and he is still asking whether the next thing is possible. Niiamah refuses the question and starts from yes instead.

What you’ll take away:

• Binary questions cost you energy and return an answer you already have
• The founder who cannot be replaced is the ceiling, not the engine
• Letting go of control is a nervous system problem, not a hiring problem

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

05:39 – I’ve failed 13 times

10:22 – No Google map to vision

13:42 – What do you not see

24:36 – Serving you, not platforming you

28:00 – I want to create legacy

34:51 – I’m afraid it would fail

39:27 – Letting go is nervous system

42:12 – I don’t see me

46:22 – Stop asking can I questions

Enter Albert Zbily’s World:

Facebook | Instagram | X | LinkedIn | YouTube

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“There’s hidden costs to the business, and there’s also hidden benefits to going through hard times.” – Angela Skurtu

Join Niiamah Ashong and Angela Skurtu; sex therapist, author, speaker, and host of the award-winning Open Bedroom Door Show.

Angela has run her business for fourteen years. She came into this room wanting steadier income. What surfaced instead was a ceiling she had never tested, and the rooms that kept confirming the ceiling was real.

Three things you leave with:

• Self-blame and market-blame are the same exit. Both leave you nothing to do
• Twelve experiments inside the same price band is one experiment run twelve times
• You crash when you stretch. That is regulation, not failure

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

04:20 – Bedroom to boardroom, same system

15:43 – Four clients pause, two grand

20:47 – Her most expensive offer, named

22:09 – What if competitors helped her

25:08 – She pushes back hard

28:22 – The winners you never heard

34:30 – Where is the $5,000 experiment

35:50 – Who are those people, where

42:20 – You crash when you stretch

Enter Angela Skurtu’s World:

Facebook | Instagram | TikTok | X | LinkedIn | Website

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“Every single person has so much dimension in us that’s not realized. Somehow, we’ve been convinced not to.” – Matthew Mazzotta

Join Niiamah Ashong and Matthew Mazzotta. Matthew turns what a community already has into what it never thought it could have. A condemned house that unfolds into a 100-seat theater. Dog waste burning as park light. A flamingo hanging inside an airport.

This one goes at the gap between the work and the story of the work. What it costs a leader to let one output be merely adequate. Why the obvious fix is usually the wrong stone to pull. What has to be true for your work to travel without you in the room.

Three things to take:

• Curiosity is the entry fee. No spectacle, no audience.
• The ingredients already exist around you. Only the story is missing.
• Your best day at one skill is someone else’s thirty percent.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

02:35 – The house that unfolds

10:45 – Dog waste on Colbert

13:36 – Curiosity makes people drop everything

23:37 – The river and the stone

28:50 – Age fifteen, door shut

33:02 – The dream never packaged

37:00 – Stone Soup

40:42 – The movie he abandoned

42:22 – The wrong stone to pull

Enter Matthew Mazzotta’s World:

Website

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“I’ve actually been limiting myself. I need to give myself permission to be the real deal.” — Jaime Komer

Join Niiamah Ashong and Jaime Komer, an Olympic silver medalist who came wondering what to launch next. That question gets refused in the first ten minutes of coaching, and what replaces it is the thing she has been quietly running for years without ever calling it her work.

This one goes into what elite performers set down to compete, why the wrong container word keeps a vision small, and what happens when a leader stops asking permission.

Three things you’ll take:

🔥 A launch is not a business. Build the container.

🔥 If the word feels wrong, the vision is capped.

🔥 Don’t build it so your family survives it.

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:55 – Olympic silver, then what

06:48 – The part athletes set down

19:32 – I haven’t launched in years

21:42 – Build it so family strengthens

27:59 – It feels too small

28:44 – Campfire with a K

39:06 – Not an institute, a halau

42:57 – A trunk with roots

47:02 – You are the real deal

Enter Jaime Komer’s World:

LinkedIn | Website

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“Instead of looking for a client, maybe that’s one thing I should be hunting down. A partner.” Ramon Ray

Join Niiamah Ashong and Ramon Ray for a live coaching session about the number you pick and why you picked it. Ramon has spent thirty years in media, from two dollars and a bagel to five figures a stage. He came in wanting a two to three million dollar agency. The number was never about the market.

This one goes at the ceiling every leader sets without noticing: their current picture of freedom.

What you will take away:

• Your growth stops exactly where your definition of freedom stops
• If more revenue costs you your life, the structure is wrong, not the ambition
• Hire for the work you want to escape and you rebuild the trap

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:43 – Two dollars and a bagel

04:43 – Everything mushy gets solved first

10:50 – One door, many tentacles

12:32 – His outsight: leverage, leverage, leverage

17:54 – The million dollar ask

19:19 – Three dimensions of leverage

21:25 – What a bigger business costs

26:46 – What if money buys freedom

29:01 – Hunting a partner, not clients

Enter Ramon Ray’s World:

Facebook | Instagram | X | LinkedIn

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

“You only really feel imposter syndrome when you’re going after something that matters.” – Niiamah

Join Niiamah Ashong and Jason Duncan for a live coaching session on the gap between the brand you built and the identity you actually live. Jason went from unemployed schoolteacher to a million-dollar company in eight years. He advises companies through their exits. He came into this room with nothing to work on. Then he asked to put a pin in identity.

What you will take away:

• Imposter syndrome is an altitude reading, not a defect to remove
• Being seen the way they see you is still their ceiling
• Managing your own story carries a cost nobody prices

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

03:17 – From unemployed teacher to millionaire

09:59 – The question he couldn’t answer

16:01 – Nothing left to work on

19:12 – Put a pin in identity

23:00 – Both sides of imposter syndrome

26:57 – He wouldn’t even notice

32:30 – A brand, not an identity

35:26 – Why Nemo became Niiamah

52:02 – Regardless of what they see

Enter Jason Duncan’s World:

Facebook | Instagram | X | LinkedIn | Website

Continue into Outlier’s Edge World:

Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community