Niiamah Ashong

“If you strap it on your back and you’re directing it, then it can take you to amazing heights that you would never be able to get on your own.” – Tony Winyard

Join Niiamah Ashong and Tony Winyard for a live coaching conversation. Tony’s challenge: he spent decades as an international DJ, lived in 14 countries and hosted about 300 podcasts, and now he’s training people at every level to use AI. He’s a long-term thinker heading back to working for himself, and he can’t yet see how it all comes together or which leaders his next business should serve.

You’ll walk away with:

• Why AI works like a jetpack, and why everything depends on who’s steering
• How to make imposter syndrome count instead of letting it stop you
• How running the 80/20 on the people you already serve shows you where to invest

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:03 – Fourteen Countries and Decades of DJing

02:52 – Directing the AI Jetpack

04:28 – Crazy About Music

06:59 – Finding the Party Popper

10:20 – The Experience He Forgot to Credit

12:38 – Imposter Syndrome on a Spectrum

13:00 – Make It Count

18:16 – What Would Make a World of Difference

21:26 – Seeing How It All Comes Together

26:58 – Riding the Next Wave

31:04 – What’s the Level Above That?

37:59 – Where His Time Goes Now

39:57 – Stop Having That Conversation

40:49 – The Leaders Who Light Him Up

44:58 – Leaders Who Want to Grow

47:49 – Tony’s Biggest Insight

48:24 – An 80/20 Invitation

Enter Tony Winyard’s World:

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“It’s the emotions the story pulled out of you.” – Lea Storry

Join Niiamah Ashong and Lea Storry for a live coaching conversation. Lea’s challenge: she came up through newspaper journalism and now writes people’s memoirs from the first interview all the way to publishing. She loves the work, and she gives her time away instead of valuing it, right when she’s ready to take her work up a few levels.

You’ll walk away with:

• Why a great story runs on emotion, not on epic events
• What your body tells you when you turn up the dial on what you ask for
• How to see whose value you’re really doubting when you hold back

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:44 – From Newspaper Reporter to Memoirist

02:54 – It’s the Emotion, Not the Events

05:24 – The Stories We Avoid Telling

09:05 – It Is Your Story

12:13 – Are You Done With It?

12:48 – The Power of Owning Your Story

16:21 – Memoir or Autobiography?

20:35 – What Would Make a World of Difference

21:30 – Where Does Your Heart Start to Race?

26:12 – What Does It Say About Them?

28:10 – Something Deeper Than Tactics

31:34 – Taking It Up a Few Levels

34:02 – You Can’t Tell Every Single Story

37:34 – The People She Wants to Write For

41:11 – A New Destination in Mind

Enter Lea Storry’s World:

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“To me, it’s time. I don’t really need anything. What I need is time.” – Jon Stamell

Join Niiamah Ashong and Jon Stamell for a live coaching conversation. Jon’s challenge: he owned an advertising agency, did television production for Julia Child and has had cartoons in the New Yorker, and now he’s building Oomiji, a customer insights platform, while the writing and creative work he wants more of keeps waiting on time he doesn’t have.

You’ll walk away with:

• The three roles in every decision, owner, evaluator and implementer, and which one sets your speed
• How to tell whether the ask you brought is the one your life is really asking you to make
• What changes when you write your story from the seat of someone who has experienced you

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:19 – What Oomiji Hears From Customers

04:30 – From the Audubon Society to Customer Insights

10:51 – Owners, Evaluators and Implementers

14:28 – Analysis Paralysis

20:09 – A Creative Impact on the World

25:01 – What Would Make a World of Difference

27:41 – Playing an Infinite Game

31:26 – The Referral Ask

32:20 – What’s Your Definition of Luxury?

34:59 – His Creative Inspirations

37:58 – What Would They Say About You?

39:57 – A Writer’s Assignment

41:29 – Jon’s Biggest Insight

Enter Jon Stamell’s World:

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“I have no shortage of courage. It’s just how much do you listen to people around you, and how much you listen to yourself.” – Craig Harris

Join Niiamah Ashong and Craig Harris for a live coaching conversation. Craig’s challenge: after thirty-five years in communication, he’s built a platform that gives the little guys direct access to the media, and weeks before a campaign to 180,000 PR professionals, everyone around him says the same thing: people are afraid of AI.

You’ll walk away with:

• Why some arguments are lost the moment you agree to have them
• How to tell a real market signal from a fear you picked up from someone else
• Why a rhetorical question usually means your gut already has the answer

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:48 – 35 Years Working With the Little Guys

05:48 – Real News in an Age of AI Fakes

11:52 – Thin Layers vs a Real Engine

17:36 – All That’s Missing Is You

22:21 – Courage Over Comfort

23:13 – Changing Entrenched Beliefs

24:14 – From Excited to Afraid of AI

29:36 – A Disruption Question, Not an AI One

33:39 – Going Further Upstream

36:40 – The Fortune 500 Trial

41:34 – Launching to 180,000 PR Pros

43:26 – Is the Fear Real?

44:55 – Follow Your Gut

46:20 – Craig’s Biggest Insight

Enter Craig Harris’s World:

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“Oh, I was able to help with this, and oh, maybe I really can do this.” – Sylvia Scott

Join Niiamah Ashong and Sylvia Scott for a live coaching conversation. Sylvia’s challenge: she’s been bringing high school girls into entrepreneurship through the Girls CEO Connection since 2009, and she wants to turn it into a membership that works for every grade, school and club without leaving a single girl out.

You’ll walk away with:

• Why building for the people who actually show up beats designing for hypothetical ones
• How the build itself can become the lesson
• Where confidence really comes from, for teenage girls and for you

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:51 – Girls Creating Enterprising Organizations

03:29 – Where the Vision Started

05:52 – No Business Required

09:32 – It’s for the Girls to Decide

12:03 – Why Entrepreneurship Builds Confidence

15:08 – Colorado Women’s Entrepreneurship Day

17:37 – Turning It Into a Membership

21:29 – What Do the Girls Actually Want?

25:23 – You Can’t Snow Out a Membership

27:55 – Help Us Design It

28:23 – The Build Is the Lesson

30:00 – Sylvia’s Biggest Insight

Enter Sylvia Scott’s World:

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“I think the future of the workplace is going to be more human, not less.” – Scott Doggett

Join Niiamah Ashong and Scott Doggett for a live coaching conversation. Scott’s challenge: after thirty years running hotels and resorts, he’s leading a movement to make people feel seen, valued and respected at work, and as a newer name without a household brand, he needs it to get through far more doors.

You’ll walk away with:

• Why people don’t respond to programs, and what they respond to instead
• Why your proof gets diluted in the macro and concentrated in the industry you know from the inside
• The one workplace stress that cuts across every industry right now

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

00:49 – The Priceless Leadership Movement

02:37 – 30 Years Running Hotels and Resorts

06:45 – The Ebenezer Scrooge Experience

09:31 – Why Engagement Spending Isn’t Working

15:20 – A Movement That’s a Calling

16:27 – The Sweet Spot: Culture Through Leadership

19:17 – Why AI Adoption Fails

25:43 – A Red Flag for Interesting

26:19 – The Challenge of Being New

29:37 – Where Your Proof Is Concentrated

33:26 – The Thread Across Every Industry

35:10 – Scott’s Biggest Insight

Enter Scott Doggett’s World:

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“If you’re vacillating on that first next step, you really haven’t made your decision.” – Skip Weisman

Join Niiamah Ashong and Skip Weisman for a live coaching conversation. Skip’s challenge: after twenty years running minor league baseball teams and twenty-two more building a coaching and speaking business, he’s finished his first novel, and he has to build a following of readers who’ve never heard of him, without going back to the grind of the stage.

You’ll walk away with:

• Why a real decision cuts off every other possibility
• How the smallest first step tells you whether you’ve actually decided
• What changes when you stop collecting information and move on the choice you’ve already made

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:11 – Decided at Seven Years Old

05:33 – From the Stage to the Novel

12:03 – I Decided, Then I Made It Happen

17:47 – Where Are You Still Collecting Information?

18:45 – The Smallest First Step

24:37 – Building a Following for Fiction

28:52 – Why Not Go Back to the Stage?

32:25 – The Outlier Advantage He Already Has

36:43 – What He Feels Sharing the Story

39:41 – The Ultimate Goal

40:29 – Skip’s Biggest Insight

Enter Skip Weisman’s World:

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“Careers advance not by title hopping, but actually delivering results.” – Michael Roub

Join Niiamah Ashong and Michael Roub for a live coaching conversation. Michael’s challenge: he gives a lot of good advice, and the question is whether he’s taking it in himself, starting with the work he knows he should hand off.

You’ll walk away with:

• Why naming the reward behind a habit lets you keep the reward and change the routine
• The difference between pushing work onto people and making room for someone who wants it
• Why the people who change a team are different-minded and like-hearted

Timestamps:

00:00 – Welcome to Outlier’s Edge Live

01:04 – From Finance Guy to Inflection Points

08:50 – Letting Your People Be Wrong

13:37 – Careers Advance by Delivering Results

18:44 – Are You Taking Your Own Advice?

20:50 – What Do You Get From Not Delegating?

22:17 – Keep the Reward, Change the Routine

25:45 – Not All Work Is Created Equal

27:46 – Pull, Not Push

29:38 – Different-Minded, Like-Hearted

38:01 – Leveling Up Perfectionism

Enter Michael Roub’s World:

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