Dr. Erin Baker, author of Joy-Full AF: The Essential Business Strategy We're Afraid to Put First, joins Niiamah Ashong on the Outlier's Edge Podcast to talk about joy as the ground of real success. Erin Baker draws a clear line between happiness, which depends on circumstance, and joy, which comes from within and can sit alongside sorrow, grief and challenge. What emerged is a practical picture of joy in business: keep the joy tank topped up the way you stay hydrated, follow your joy in how you do the work, and the success will come.
Episode at a glance
- Guest: Dr. Erin Baker, Author of Joy-Full AF: The Essential Business Strategy We're Afraid to Put First, who works with entrepreneurs on putting joy first
- Host: Niiamah Ashong, coach to outlier leaders
- Show: Outlier’s Edge Podcast, released October 13, 2022
- Format: conversation, 46 minutes
- Topics: Joy versus happiness, Joy-full: the full range of human experience, The joy tank, Writing a book with joy, Going all in, Joy as a business strategy
What Dr. brought to the conversation
Dr. Erin Baker released a first book, Joy-Full AF, about three weeks before this September 2022 conversation, and sees joy as both a deep truth about running any form of business and a bigger movement. A recovering academic who wrote a PhD dissertation and worked as a user researcher, Erin Baker works with a lot of entrepreneurs, having seen how many start a business for joy only for joy to be the first thing de-prioritized. The aim is to help every single person have joy in everything they do. Niiamah Ashong describes someone who brings play, speaks truth to power and goes all in, unapologetic and experimental.
What emerged
The central distinction is that happiness happens based on circumstance and is usually fleeting, while joy comes from within and can be accessed at any point, even in pain, grief or challenge. Erin Baker writes joy-full with f-u-l-l to name that fullness: coming back to who you are and allowing the fullness of your humanity to show up in everything you do. Niiamah Ashong says the way the book was created, all in on joy, showed him where he could go further in his own business, and Erin Baker explains that the starting point was refusing to do anything without being all in, which made the question what to be all in on.
Questions this episode answers
What is the difference between joy and happiness?
Dr. Erin Baker says happiness happens based on circumstance, like a job promotion or a big life event, and is usually a pretty fleeting thing. Joy comes from within, doesn't need an external circumstance and can be accessed at any point.
Can a person feel joy and sorrow at the same time?
Erin Baker says yes: people can feel joy and sorrow, joy and grief, and joy in going through the pain of challenge, fear and risk. Sitting with a client who is mid tears, Erin Baker can feel so much joy at getting to be present to their humanity.
How does a leader sustain joy in business over the long term?
Erin Baker pictures a joy tank that works less like a gas tank you refill on empty and more like hydration, where the whole idea is to stay hydrated at all times. Keeping the tank continually full also expands your capacity for more joy, and Erin Baker adds that misery in business is not sustainable.
How can joy shape the way the work itself gets done?
While writing the book, Erin Baker noticed the joy drained away in a word processor, while things flowed when posting online and in conversation. So Erin Baker paced the office recording bite-sized pieces as voice-to-text conversations, and the story of the book emerged from them.
What usually gets in the way of joy?
Erin Baker says that what so often gets in the way of joy is beliefs about how things are supposed to be done, such as the idea that a good writer sits down at a word processor. Writing the book meant confronting all the beliefs that came up about what it meant to be a real writer.
In their words
Joy comes from within. It doesn't need an external circumstance.
Dr. Erin Baker
Every time I pursue my joy, I find more of who I am.
Dr. Erin Baker
I'm not handing you a map to joy. I'm giving you all the tools to develop your own map, your own path to joy.
Dr. Erin Baker
Key moments
07:18 – A first book about joy
08:25 – Why entrepreneurs lose their joy
13:09 – Joy and happiness are different
15:44 – Joy-full and the full range
17:48 – Seeking joy and finding yourself
20:26 – The joy tank and hydration
24:04 – Joy that can intimidate others
29:13 – Talking the book into existence
34:56 – What are you all in on
41:11 – Your own map to joy
About Niiamah Ashong
Niiamah Ashong is a coach to outlier leaders, host of the Outlier’s Edge Podcast, and founder of the Trailblazer Collective. He coaches leaders who are creating something only they can make: a company, a body of work or a movement. Make a difference with your difference.
Work with Niiamah: 1:1 with Niiamah | World of Difference
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